Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 6.3, Problem 6.3LR
Summary Introduction
To determine: The department, which is often denoted by an individual in the purchasing decision.
Introduction:
An examination of human behavior inside the firm’s settings and the boundary between the organization, organization itself, and the human behavior is termed as organizational behavior.
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Which are the economic, social and cultural factors that influences customer's buying process . For Example, while purchasing cloths.
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- Which department is chiefly responsible for executing the buying plan in an organizationarrow_forwardWhat exactly is an 'internal customer'? Who are purchasing internal customers?arrow_forwardWith the use of examples, explain to your colleagues in the buying department any (12) SIX criteria that they need to consider when selecting fruit and vegetable suppliers.arrow_forward
- Being first to market can be an advantage and a disadvantage. Provide at least one reason for each.arrow_forwardKnowing the culture of the organizational buying center can help salespeople identify what type of approach to use. For example, if you know that a firm has a central decision maker who seeks input from others, then that firm has which type of corporate buying centerculture?arrow_forwardDiscuss the roles in the Buying Center?arrow_forward
- Illustrate how a buying center will play a part to purchase 20 Air Conditioners from a well-known electronic appliance company for its new office branch.arrow_forwardHow many people are involved in the buying decision? Who are they?arrow_forwardHow does a restaurant and its menu influence consumer "impulse purchasing" to increase sales (purchasing) as well as promote profits (buying items with higher margins) ?arrow_forward
- Customers' buying behavior, what are the goods and services they frequently purchase? Mention TWO productsarrow_forwardDoes anything stand in the way of the convenience of purchasing online?arrow_forwardGrocery chains such as Kroger track consumers’ purchasing habitsthrough store loyalty cards. These cards collect purchasing data andbuild consumer profiles. How can grocers such as Kroger use these datato create value for the firm and consumers?arrow_forward
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