Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 6, Problem 4AMK

a)

Summary Introduction

To discuss:  The roles does different individuals plays in the buying process for a treatment system of water.

Introduction:

The ethics is a branch of philosophy, which involves defending, systematizing, and suggesting the concepts of correct and incorrect conduct.

b)

Summary Introduction

To discuss:  The improvement in the marketing effort of the firm behind the new system.

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