Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 6.1, Problem 6.1LR
Summary Introduction
To determine: About the organizational buyers.
Introduction:
An examination of human behavior inside the firm’s settings and the boundary between the organization, organization itself, and the human behavior is termed as organizational behavior.
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