Principles of Marketing (Second custom edition for DePaul University)
Principles of Marketing (Second custom edition for DePaul University)
16th Edition
ISBN: 9781323142547
Author: Philip Kotler, Gary Armstrong
Publisher: Pearson Education
bartleby

Concept explainers

Question
Book Icon
Chapter 6, Problem 6.13MA
Summary Introduction

Case summary:

NAICS-The North American Industry Classification System code is a very valuable one for the marketers. It replaces the SIC-old product-based Standard Industrial Classification system which was introduced in the year 1930s. The system NAICS categories the business by the process of production, well reflecting changes in the economy, mainly in the area of technology and service industry.

It was formed jointly by the Country U, Country C, and Country M in the year 1997 in concert with the NAFTA-North American Free Trade Agreement by offering a common classification system for these countries and well compatibility with the ISIC-International Standard Industrial Classification system. The 6 digit number is a vital to understand the business markets. The 6 digits can also be seven or ten in some cases.

Characters in the case:

  • Country U
  • Country C
  • Country M
  • System NAICS
  • System SIC

To discuss: The representation of 6 six digits of NAICS code and the industry which is denoted by the code of NAICS 721110 and the number of businesses consist of this code.

Blurred answer
Students have asked these similar questions
AIRBNB do research on the industry that your company competes in, analyzing the elements in the industry environment facing both your company and its competitors. Write a brief assessment for Threat of New Entrants of the industry forces based on your research.
Nestle Water Multinational Company has just hired you to administer a relationship marketing program for the company. The company manufactures and distributes a purity-guaranteed, non-carbonated, bottled drinking water product to grocery and convenience stores in Punjab, Pakistan. The company desires to build strong economic and social ties to customers by promising and consistently delivering high-quality products, good service, and fair prices. To do this, Nestle wants you to build a marketing network for them. Write down your ideas on what a marketing network is, how it might relate to the concept of relationship marketing, and designate the components of what you perceive to be a marketing network for Nestle Water?
You are the marketing manager for a product company and you are planning to distribute your product to consumers using retail channel partners. What factors go into establishing the functions that will be performed by your distribution partners, and consequently, will impact the level of commissions paid to the distribution partners?
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning