Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 6, Problem 6.14AAC
Summary Introduction
To Determine:
A claim letter for a malfunctioning product or service received from a bank, restaurants, online merchant, etc.
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Perform a "product-by-value" analysis on products A, B, C, D, and E.
A
B
C
D
E
Unit Contribution
$0.75
$0.85
$0.23
$1.25
$0.75
Total Contribution
$57,000
$109,000
$76,000
$89,000
$61,000
Part 2
The list of products in descending order of their individual dollar contribution to the firm:
▼
D, E,…
Have you ever bought a product that didn’t work as promised? Have you been disappointed in service at a bank, restaurant, department store, or discount house, or from an online merchant? Have you had ideas about how a company or organization could improve its image, service, or product? Remember that smart companies want to know what their customers think, especially if a product could be improvedYour Task. Select a product or service that has disappointed you. Write a claim letter requesting a refund, replacement, explanation, or whatever seems reasonable. For claims about food products, be sure to include bar code identification from the package, if possible. Y
please provide explaination as to whyy the other options are incorrect. thank you
Chapter 6 Solutions
Essentials of Business Communication (MindTap Course List)
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