EBK MARKETING
6th Edition
ISBN: 8220103676250
Author: Grewal
Publisher: YUZU
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Chapter 6, Problem 6MA
Summary Introduction
To discuss: The needs that are fulfilled by the tea Z by company T using the theory of person M
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Explain the differences between a need, a want and demand using relevant and appropriate examples to bolster your answers. Describe the need versus the want for the following products, Powerade, Adidas and Samsung
You can find the answer of a member of a sports club who expresses the reason behind his preference for this club below.
"I prefer this sports club because it gives the opportunity of
exploring the new sports categories which I haven't tried before."
Please select the appropriate level of need given in Maslow's Hierarchy of Needs for him.
a) Self-actualization needs
b) Physiological needs
c) Safety needs
d) Esteem needs
Explain the differences among a need, a want and demand using relevant and appropriate examples to bolster your answers. Describe the need versus the want for the following products, Powerade, Adidas and Samsung
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- demonstrate how aproduct satisfied a need or want. for example an iPhone. explain each step of the market process using relevant theory.arrow_forwardHow ‘needs’ and ‘wants’ are different from one another from marketing perspective? Explain your answers with relevant examples. Mention which marketing strategy is ideally suitable for each of them?arrow_forwardSally Morrison, the head of marketing for Lightbox (De Beers' synthetic stone brand), said the brand's products were meant to be viewed by consumers as playful accessories. "Everyone who is in this space is focusing their marketing on the bridal category." Ms. Morrison said. "And we believe they are missing an incredibly interesting opportunity: the self-purchasing professional and younger woman, the older woman who already has a jewelry collection," and any woman "who doesn't want the weight and seriousness of a real diamond for everyday life." "Though man-made stones account for only about 2 percent of the diamond industry's supply, analysts at Citibank have forecast a possible rise to 10 percent by 2030." Based on this quote in the article, how would you categorize Lightbox in De Beers' portfolio planning? O. Dogs O. Stars O. Question Mark O. Cash Cow O. Red Lightarrow_forward
- Does a firm have the right to “create” wants and try to persuade consumers to buy goods and services they didn’t know about earlier? What are examples of “good” and “bad” want creation? Who should decide what is good and what is bad?arrow_forwardMarketers point out that the five levels in Maslow’s hierarchyof needs are sometimes combined or even bypassed by consumers making purchase decisions. Explain how each of thefollowing could fulfill more than one need:a. A donation to the Red Cross to help tornado victimsb. A retirement investment accountc. Axe body washd. Dinner at an upscale restaurantarrow_forwardDoes buying Kashi cereal satisfy a consumer’s functional orpsychological needs? How might this information help a Kashi brandmanager better promote the product?arrow_forward
- The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. My answer Ideal customer- Laundry activity is a time-consuming task as it involves several activities which need dedicated involvement. Here, we are aim to target such…arrow_forwardThe consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. I need your answer, please don’t explain how to do. I can google it. but, I’m here for your answer. please answer with examples and clear explanationarrow_forwardUse the Value Proposition canvas template to describe what could be an appealing value proposion for this opportunity.arrow_forward
- The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. Please explain each catergory with example and elaborate it your point.arrow_forwardDoes a firm have the right to “create” wants andtry to persuade consumers to buy goods and ser-vices they didn’t know about earlier? What are ex-amples of “good” and “bad” want creation? Whoshould decide what is good and what is bad?arrow_forwardFill in the blank In Maslow's hierarchy of needs, the __________ include food, water, and shelter. A) Basic survival needs B) Comfort Objects C) higher-level needs D )Wantsarrow_forward
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