MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 6, Problem 6MA
Summary Introduction
To discuss: The needs that are fulfilled by the tea Z by company T using the theory of person M
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Tazo makes a blend of exotic green teas, spearmint, and rare herbs intoa tea called Zen. Using Maslow’s hierarchy of needs, explain whichneed(s) is (are) being fulfilled by this tea.
You can find the answer of a member of a sports club whoexpresses the reason behind her preference for this club below.
"I exercise in the sports club because my doctor said that if I will not loose weight, my diabet could be harmful for my body." Please select the appropriate level of need given in Maslow's
Hierarchy of Needs for her.
a) Belongingness needs
b) Physiological needs
c) Self-actualization needs
d) Esteem needs
Explain the differences between a need, a want and demand using relevant and appropriate examples to bolster your answers. Describe the need versus the want for the following products, Powerade, Adidas and Samsung
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Explain the differences among a need, a want and demand using relevant and appropriate examples to bolster your answers. Describe the need versus the want for the following products, Powerade, Adidas and Samsungarrow_forwardYou can find the answer of a member of a sports club who expresses the reason behind his preference for this club below. "I prefer this sports club because it gives the opportunity of exploring the new sports categories which I haven't tried before." Please select the appropriate level of need given in Maslow's Hierarchy of Needs for him. a) Self-actualization needs b) Physiological needs c) Safety needs d) Esteem needsarrow_forward10 material things that you possess. Indicate whether they are wants or needs. While their utility and significance. Material Things Wants/Needs Utilityarrow_forward
- 2- Why should marketers focus on the needs and wants of customers? a. because wants are more specific and satisfying them makes customers happier b. all available choices are correct c. because although we have similar needs, we have different preferences d. because wants are different between customers even if we have similar needsarrow_forwardDoes a firm have the right to “create” wants andtry to persuade consumers to buy goods and ser-vices they didn’t know about earlier? What are ex-amples of “good” and “bad” want creation? Whoshould decide what is good and what is bad?arrow_forwardDescribe an appropriate strategy for a mobile app of aretailer such as Starbucks for each of the motivationbased shopping orientations described in the textarrow_forward
- Choose a business-related current event that occurred between March and April 2023. Who, what, when, where, and why? Remember that the next stage is to analyze where this product fits into Maslow's hierarchy of needs, which is comprised of the following categories: social, belonging, esteem, safety, and physical needs.arrow_forward7 Does a firm have the right to “create” wants and try to persuade consumers to buy goods and ser- vices they didn’t know about earlier? What are ex- amples of “good” and “bad” want creation? Who should decide what is good and what is bad?arrow_forward1.A company makes a pair of shoes (a semi-durable) that can last for more than 10 years. Is this an advantage or a disadvantage for its customers? Why do you think so? 2 People “need” to eat. Some “want” to eat pizza or a sandwich. Is it possible for a “want” not to emanate from a “need”? Explain by relating your experience.arrow_forward
- How ‘needs’ and ‘wants’ are different from one another from marketing perspective? Explain your answers with relevant examples. Mention which marketing strategy is ideally suitable for each of them?arrow_forwardAccording to Maslow's hierarchy of needs give an example for each level from real life? Define the major steps in designing a customer-driven marketing strategy: market segmentation, targeting, differentiation, and positioning. Explain with example? What is a value proposition? discuss the five winning value propositions on which company might position its products? Give an example of each As a marketer, you need to target your customer, discuss by defining in which way you can achieve this knowing that you need to consider certain market segmentation. Identify and discuss the stages in the buyer decision process? Explain the major Brand decision strategy decisions with an example of each? Explain how companies attract market segments and choose a market–targeting strategy? Explain briefly what product decisions the company should make at each level?arrow_forwardDemonstrate how the product/service you purchased satisfied a need, within your answer identify what type of need this was Demonstrate = give practical explanation of • Need = what does this mean in marketing terms? theory that looks at needs in a marketing context • Satisfied = what does this mean in marketing terms • What type of need = Consumer Behaviour my purchase was a microsoft laptop.arrow_forward
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