MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 6.4, Problem 1PC
Summary Introduction
To determine: The five stages of the consumer decision process.
Introduction:
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Five Step of the Consumer Decision Making Process are
1. What is consumer buying decision process?
Q.Which stage of the consumer decision process does tension typically occur? 1. Recognize a problem or need 2. Search for information 3. Evaluate and compare options 4. Make the purchase 5. Evaluate the purchase decision
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