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EBK MARKETING
6th Edition
ISBN: 9781259898884
Author: Grewal
Publisher: YUZU
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Question
Chapter 6.4, Problem 3PC
Summary Introduction
To determine: The difference between functional and psychological needs.
Introduction: Functional needs relates to the performance of a product or services whereas personal satisfaction that a consumer connect with a product or services relates with psychological needs.
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Describe the difference between functional and psychological needs.
Describe Which level in the hierarchy of needs may employees attain? Explain.
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- What are the human needs categorized byAbraham Maslow?arrow_forwardWhat, in actuality, is the relevance of needs that serve no practical purpose? Therefore, what evidence do you have to support this claim?arrow_forwardMaslow’s hierarchy of needs identifies society’s unlimited needs. Outline these human needs with relevant examplesarrow_forward
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