EBK MARKETING
6th Edition
ISBN: 9781259898884
Author: Grewal
Publisher: YUZU
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Question
Chapter 6.5, Problem 3PC
Summary Introduction
To list: Some tactics through which stores impact consumer’s decision processes.
Introduction: The consumer decision process starts with an unsatisfied need and the consumer would like to go from their real state to a wanted state.
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Discuss, How do buying centers function in the organizational buying process?
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Make use of relevant examples as you discuss the factors that influence the customer and the buying process
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- Describe how being able to collect data that defines customer characteristics and buying habits in a store helps the marketing decision-maker.arrow_forwardDefine availability. What strategies can be used to improve it? Give examplesarrow_forwardWhich are the economic, social and cultural factors that influences customer's buying process . For Example, while purchasing cloths.arrow_forward
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