MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
14th Edition
ISBN: 9781260539103
Author: Kerin
Publisher: MCG CUSTOM
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Question
Chapter 6.4, Problem 6.6LR
Summary Introduction
To determine: The kinds of online auction, which creates upward and downward pressure on the bid costs.
Introduction:
An examination of groups, organizations, or individuals and all the activities in regard to the buying, utilization, and goods and service disposal is termed as
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Which type of online auction, in general, puts upward pressure on bid prices and which puts downward pressure on bid prices?
Briefly describe the difference between a "Bidding" auction and a "Grab and Go" style auction?
The primary component of a successful central market auction system is:
A. Establishing a widely accessible market with standardized contracts
B. Buyer and sellers agreeing to adjustment factors for quality
C. Buyer and sellers agreeing on a third-party base price
D. Both B and C
Chapter 6 Solutions
MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
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- For this discussion, use the following hypothetical scenario as the basis for your response: Your business partner is strongly opposed to your proposal to charge your largest customers lower prices for your web-based services than what you will charge your smaller customers. She is arguing it is unethical, unfair, and possibly illegal. Address the following in your discussion post: Make a case that both groups of customers will be satisfied with the deal and that this is a perfectly legal form of pricing in a business-to-customer relationship. What degree is this type of price discrimination? How will the plan increase revenue? Why will both groups of customers be satisfied with the deal? Why is this a legal form of pricing?arrow_forwardThinking about the hotel industry, I'm wondering does the hotels use long run pricing or short run pricing in business?arrow_forward3. Why fixed cost does not change when there is a change in sales? explainarrow_forward
- An approach services use to set prices according to changing market conditions is known as a. premium pricing b. dynamic pricing c. cost-based pricing d. value-based pricingarrow_forwardIf an item is particularly valuable to a customer, using customer-based pricing might suggest a price that is higher than the one that would be indicated by use of a standard markup. Describe a situation where the use of customer-based pricing would suggest a price that is lower than the one that would be indicated by use of a standard markup.arrow_forwardCompare the two types of purchasing methods namely contract purchasing or spot purchasing in terms of quality of product and costarrow_forward
- How much flexibility does the salesperson have in negotiating price with the customer?arrow_forwardCustomers are more aware when they consider the price as a loss instead of a gain. a. price framing effect b. reference price c. price communication d. proportional price evaluationarrow_forwarda) What are some of the technical limitations of online shopping? b) Could you provide some information on the various forms of e-commerce applications that are now available?2) What are the mechanics of a Dutch auction with first, second, and third prices?arrow_forward
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