CONNECT FOR MARKETING 180DAY
CONNECT FOR MARKETING 180DAY
6th Edition
ISBN: 9781260537307
Author: Grewal
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Chapter 6.5, Problem 3PC
Summary Introduction

To list: The tactics that can be utilized by the stores in order to have an influence on the decision process by the consumers.

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Discuss, How do buying centers function in the organizational buying process?
What is the rationale behind co-locating internal consumer buying staff?
Make use of relevant examples as you discuss the factors that influence the customer and the buying process
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