Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 7, Problem 1EE
Summary Introduction
To Discuss: Whether Person X would arrange the meeting between his friend and his boss.
Customer service is a process of guaranteeing the satisfaction with a goods and services of the customer.
Purchase decision is a process that allows the customer to identify their needs, creating opportunity, and selecting a particular brand and product.
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Chapter 7 Solutions
Contemporary Marketing (MindTap Course List)
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