MARKETING; CONNECT ACCESS
7th Edition
ISBN: 9781260985788
Author: Grewal
Publisher: MCG
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Chapter 7, Problem 4MA
Summary Introduction
To discuss: Example of three types of buying situations faced by bookstore while buying textbooks.
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Now provide an example of the three types of buying situations that thebookstore at your school might face when buying textbooks.
Think of ways by which you can validate the print run and even the circulation of a magazine publisher.
Think of your favorite retail store. Based on your experience, critique the atmospherics of the store (sound, color, music, decoration, etc.) Explain how these factors affect your shopping experience.
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- Retailers are said to be beneficial to the consumer as they are able to add value to them.Think about ONE retail outlet that you visit regularly. Discuss the reason for visiting the retail outlet so regularly by describing how does the retail outlet adds value to you (50-70 words)arrow_forwardHow can an online store, from a computer science perspective, maintain account of what its consumers purchase?arrow_forwardBuying decisions vary in complexity depending on size and type of operation of the retail business and the types of product on offer. Imagine your retail manager assigned you to buying task of a new product; apply the stages of the “New buying task” to your chosen product/service. Start by briefly explaining the product/service.arrow_forward
- Assume you are considering opening a retail business. You are trying to decide whether to have a traditional “brick-and-mortar” store or to sell only online. Explain how the activities and costs differ between these two retail arrangements.arrow_forwardWhen shopping for a new car, which of the following should be the first step in the buying process? Calculate how much you can afford. Shop for a loan. Determine your transportation need. Obtain an estimate for auto insurance.arrow_forwardThink about going into the business of selling computer gear. You think that new college graduates are best suited to sell mainframes, supercomputers, or high-capacity storage systems. Why? What are the best reasons to work as a computer gear salesperson?arrow_forward
- Purpose: To demonstrate your understanding of the buying process to support the buyer. Instructions: Identify the steps involved in an institutional or business buying process and explain how a salesperson can work with, and assist a business buyer in each step of the buying process?arrow_forwardwhat strategies can traditional bookstores like Barnes & Noble and others introduce in order to compete with online book retailers? Do we even need bookstores today or was this just a trend that has come and gone?arrow_forwardIs it a good or bad thing that some retailers use mannequins with cameras hidden in one eye to record customer demographics and shopping behavior in order to serve them better?arrow_forward
- Amazon.com is the pioneer and most popular online retailer? Select one: True Falsearrow_forwardThink of one of your favorite places to shop. How does this retailer create customer loyalty and satisfaction, encourage repeat visits, establish an emotional bond between the customer and the retailer, know the customer’s preferences, and provide personal attention and memorable experiences to its best customers?arrow_forwardYou are planning to buy a new car so you visit www.edmunds.com. Based on your experience visiting that site, do you think you will enjoy more or less control in negotiating with the dealer when you actually purchase your vehicle?arrow_forward
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