MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction
13th Edition
ISBN: 9780134132358
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 7, Problem 7.9MA
Summary Introduction
Case summary:
Devices like W and Y are utilized to notice the health and fitness of dogs. It is used to notify the vital symptoms of the dog like the respiratory rates and heart and the calories burned.
Devoice Y gives voice for the dog by allowing the owners to connect the dots to say anything that’s incorrect. The makers of Device Y also introduce a device, which can fits even the smallest cats, horses, and dogs.
Characters in given case:
Devices W and Y
To discuss: The actual, core, and the augmented stages of the product that is related with this product and the stage that the service of monitoring represents.
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Link to youtube video below
https://youtu.be/1OH8Dei4-YU
Chapter 7 Solutions
MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction
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