EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
expand_more
expand_more
format_list_bulleted
Question
Chapter 7, Problem 9QA
Summary Introduction
To state: The differences between undifferentiated, differentiated, concentrated and customized marketing along with the concept of mass customization.
Introduction:
Market segmentation:It is defined as a process where the marketers divide the customer group into various segments that share important characteristics.
Mass customization: Itis defined as marketing strategy in which a firm transforms a good or service so as to meet an individual customer’s needs.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
What is marketing mix (four Ps) ?
Suggest various types of segmentation for the brand Yuva.
Describe product-related segmentation.
Knowledge Booster
Similar questions
- Why the process of market segmentation is required?arrow_forwardFor each of the following consumption behaviors, give an example for each and describe how knowledge of the target market can be used to design marketing strategy to fulfill the needs and wants of that target market: (A) Products, (B), Activities, (C) Shopping, and (D) Mediaarrow_forwardWhat are the current needs of each target market? Describe the target market in terms of demographic, geographic, psychographic, and product-usage characteristics. What changes in the target market are nanticipated?arrow_forward
- assume you are the marketer of the product and want to convey the ways aiken moisturizer differs from competing products in the marketplace. create a differentiation strategy to promote aiken moisturizer and create a competitive advantagearrow_forwardHow does each firm employ psychographic segmentation (such as the AIL statements and the VALS approach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and the types of products sold by each firm?arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage LearningMarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing