EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
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Chapter 7, Problem 3QA
Summary Introduction

To determine: The concept of market segmentation and its importance in today’s marketplace.

Introduction: Market is the place where a product is sold or purchased to a customer in exchange for money. Marketing is the process of satisfying a customer by fulfilling their needs and want then creating a relationship with them.

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What is market segmentation, and why is it important for marketing strategies?
How is market segmentation different for business-to-business markets and business-to-customer markets?
What are the drawbacks of implementing  market segmentation strategies?
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