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EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
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Question
Chapter 7, Problem 3QA
Summary Introduction
To determine: The concept of market segmentation and its importance in today’s marketplace.
Introduction: Market is the place where a product is sold or purchased to a customer in exchange for money. Marketing is the process of satisfying a customer by fulfilling their needs and want then creating a relationship with them.
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What is market segmentation, and why is it important for marketing strategies?
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- How are consumer markets and business markets different from eachother? Identify the points of difference between the two markets.Support your answer with suitable examples.arrow_forwardHow does market segmentation contribute to effective marketing strategies?arrow_forwardWhy do companies use market segmentation, market targeting, differentiation, and positioning in implementing an effective marketing strategy?arrow_forward
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