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EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
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Question
Chapter 7, Problem 5QA
Summary Introduction
To describe: The process of consumer psychographic segmentation and the concept of VALS are to be determined along with the way it divides the population.
Introduction:
Psychographic segmentation: It is defined as a method that is used to group the current, prospective, or previous customers by their shared personality traits, values, beliefs, interests, lifestyles, attitudes other factors.
VALS (values and lifestyles):It is defined as a psychographic system that divides the entire population into eight segments.
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