EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
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Question
Chapter 7, Problem 8QA
Summary Introduction
To discuss: The criteria used by the marketers in determining whether a segment is a good candidate for targeting.
Introduction:
Market segmentation:It is defined as a process where the marketers divide the customer group into various segments that share important characteristics.
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List the criteria marketers use to determine whether asegment may be a good candidate for targeting.
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strategic fit
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You have been asked to evaluate the attractiveness of a group ofidentified potential market segments. What criteria will you use toevaluate those segments? Why are these appropriate criteria?
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