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EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
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Question
Chapter 7, Problem 7QA
Summary Introduction
To discuss: The ways marketers segment B2B markets.
Introduction:
Market segmentation:It is defined as a process where the marketers divide the customer group into various segments that share important characteristics.
B2B stands for Business to business marketing.
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