EBK MARKETING
9th Edition
ISBN: 8220103613903
Author: Stuart
Publisher: YUZU
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Chapter 8, Problem 40C
Summary Introduction
To explain: Some ways to implement the decisions recommended to the company.
Introduction:Tapped birch water has been there for years but was unnoticed till NT made the product available for the consumers. NT is famous for its unique production and supply chain network which has a short two week window during which the product is harvested. This has helped NT gain a competitive edge over competitors. The company often has to deal with some contradictory statements regarding product benefits. NT is a small player in a niche market which has built a strong distribution network over the years.
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