Marketing Principles, SME 2011 Babson College
15th Edition
ISBN: 9781308605654
Author: N/A
Publisher: McGraw Hill Create
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Chapter 8, Problem 7MA
Summary Introduction
To choose: A firm that produces and sells products only in Country U and defend a global entry strategy for the firm.
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Introduction to Market Entry Strategies: Provide an introduction to the importance of selecting the right entry mode in your international business. Your international business is an oil company located in Saudi Arabia. Use this info to answer all 3 parts of the question.
1a. Discuss the potential of export options for your international business.
Analyze the advantages and disadvantages of direct and indirect exporting.
1b. Explore countertrade options as an alternative entry method.
Examine the implications of engaging in countertrade for your business.
1c. Examine at least three different types of contractual entry modes, such as licensing, franchising, and strategic alliances.
Discuss the characteristics, benefits, and risks associated with each
Provide at least two (2) examples/case studies of international modes of entry utilized by multinational corporations in the USA that have succeeded or failed.
Identify the challenges Walmart need to overcome affecting their implementation of international strategy.
Chapter 8 Solutions
Marketing Principles, SME 2011 Babson College
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Similar questions
- Choose a firm that currently manufactures and sells its products orservices only in the United States. Choose and defend a global entrystrategy for the firm.arrow_forwardDescribe outsourcing and the three common market entry strategies : exporting , liscensing, and direct investingarrow_forwardThe five modes of entry are exporting, licensing arrangements, partnering and strategic alliances, acquisitions, and establishing new, wholly owned subsidiaries, also known as greenfield ventures,arrow_forward
- There are a few entry modes for a company to enter the global market such as exporting, acquisition, joint venture, and so on. In Amazon.com what is their entry mode besides acquisition?arrow_forwardA. Which countries would you recommend for Haldiram’s to target for its restaurant and packaged foods business and why? B. What overseas market entry strategy do you recommend and why? C. Would Haldiram’s products also require any adaptation for global business & if so, why? Explain Brieflyarrow_forwardExplain how to know if your company is ready to export and to commercialise at international level? What you should know and why? write 8 lines only course: export of servicesarrow_forward
- Please provide in details two examples/case studies of international modes of entry utilized by multinational corporations in China that have succeeded or failed using scholarly peer reviewed journal sources. please provide linksarrow_forwardWhat Entry Mode McDonalds used to enter the Chinese Market, what are the pros and cons of this entry mode?arrow_forwardWhat issues could cause the business to rethink its choice of country of import? Why?arrow_forward
- Suppose that you are a manufacturer of high-tech hardware based in Texas and you need to export to Taiwan. As new exporter, after your analysis of the different international distribution strategies, say what is the best and adapted strategy is for your company. Justify your answers?arrow_forwardExplain the pros and cons of the government of Costa Rica, using the following trade barriers: 1. Tariffs 2. Subsidies 3. Quotas Justify your answer for each trade barrier with actual data and evidence for specific industries.arrow_forwardThe reason companies invest directly into the home markets of their rivals is to test themselves and sharpen their global competitive skills by taking on the rival directly. True falsearrow_forward
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