MARKETING
MARKETING
null Edition
ISBN: 9780135286487
Author: Armstrong
Publisher: PEARSON
bartleby

Concept explainers

Question
Book Icon
Chapter 8, Problem 8.14MA
Summary Introduction

Case summary:

The dentists are finding an opportunity in the dental house calls with the aging population and patients The Dental Group B has taken its services in City S and City NY to perform their daily exams and cleaning to root canals. Some of the patients are wealthy and their preference is towards the personal service whereas the other elderly people prefer the personal service.

Recreation of the dental office in the house needs the extra equipments like dental drill, portable X-ray machines, sterile water tanks, lights, and laptop. The cost of the portable X-ray machine is $8,000. It is assumed that the fixed cost of adding the mobile service will rise by $20,000and the desired contribution margin is of 40%.

Introduction:

Costs of production and sales do not vary in the particular period of time is the fixed cost. For example rent, salary, interest should be paid on monthly basis whether the company produces products or not.

To determine: The factors that the dentist must take before providing this service in addition his or her in-office service.

Blurred answer
Students have asked these similar questions
Marketing Strategies how you can promote your traditional Filipino games such as takbuhan, langit lupa, agawan base, sipa, patintero, 10/20 batohang bola etc. Create a  4p’s which is place, product, people and promotion.  Also, include 7p’s and value preposition of a traditional games.  It must be in a bullet form. Thank you!
Question: What's Caterpillar's future? What should it do next with its product line? Where is the future growth for this company?
Thomson family adventures is a tour and travel company. I need 4 p's of marketing mix for this company. Information about the company is easily available on internet. place , price , product , promotion - 4 p's.   please answer asap thanks.
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning