GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD
5th Edition
ISBN: 9781259896767
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Question
Chapter 8.4, Problem 2CY
Summary Introduction
To determine: Three global product strategies.
Introduction: The approaches used by a firm to market its product globally in foreign countries are known as the global product strategy.
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Chapter 8 Solutions
GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD
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