Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 9, Problem 5ALR
Summary Introduction
To discuss: The usefulness of segmentation for household type and family lifecycle and describe the family of Person X and the characteristics which may help the marketers to sell a smart TV.
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w is segmentation by family lifecycle and household typeuseful to marketers? Briefly describe your own family in theseterms, identifying characteristics that might be helpful tomarketers for a firm selling “smart” TVs.
What type of segmentation is the primary starting point for most marketers?
The following attributes describe which type of segmentation: age, education, and income?Choose one answer.a. Geographic b. Demographic c. Volume d. Psychographic
Chapter 9 Solutions
Contemporary Marketing (MindTap Course List)
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- What are the criteria for effective market segmentation ?arrow_forwardDiscuss how these four segmentation bases (geographic, demographic, behavioural and psychographic) influence the market segmentation. Give suitable examples in your answer.arrow_forwardCreate a demographic segmentation, psychographic segmentation, geographic segmentation and behavioral segmentation for Netflix.arrow_forward
- write about the coca cola Segmentation on your own words (without explain what Segmentation mean start deeply with coca cola Segmentation please).arrow_forwardList and briefly describe five commonly used market segmentation approaches. Provide an example for each.arrow_forwardFOR GOOGLE, Is the size of each market segment sufficiently large or important to warrant a unique marketing mix? please answer and elaboratearrow_forward
- How would you contrast demographic and behavioral segment schemes? Which one(s) do you think would be most effective for marketers trying to sell to you? Is it the demographic or behavioral segment?arrow_forwardListed below are a number of firms and how they approach segmentation. Identify what type of segmentation base the firm is using. Identify whether one segmentation base in combination (that is, hybrid segmentation) has been used. A bank that markets home loans to young married people and financial planning services to retired people. A mobile phone company that targets people who frequently holiday in Northern areas of the country A cheese manufacturing company that targets people buying cheese platters for a dinner party or function. Prestige car manufacturers who highlight the status associated with owning one of their vehicles. Clothing brand manufacturers target those consumers who are interested in purchasing their near arrivals. A book publisher that specializes in children’s books A home-delivered water company advertising in a ‘health’ magazinearrow_forward
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