Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 9, Problem 5CTE
Summary Introduction
To discuss: The differentiated marketing techniques of large firms and its benefits.
Differentiated marketing are those techniques used to promote the products with marketing mix to satisfy the smaller segments.
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Contemporary Marketing (MindTap Course List)
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