Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 9, Problem 9ALR
Summary Introduction
To discuss: The six categories used to position a product.
Positioning refers to placing a particular product at particular location or point by keeping the prospective buyer in mind.
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Contemporary Marketing (MindTap Course List)
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