MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing
MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing
17th Edition
ISBN: 9780134518282
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 9, Problem 9.23MML
Summary Introduction

To discuss: The term crowdsourcing, the reason for the company utilizing it in the new product development with an example.

A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs.

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Define crowdsourcing and explain why companies use it in new product devel- opment. Describe an example of a company using crowdsourcing this way.
which other companies can use google’s innovativeness to build their own brands and generate sales.
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