Marketing, An Introduction Plus 2019 Mylab Marketing With Pearson Etext -- Access Card Package (13th Edition)
Marketing, An Introduction Plus 2019 Mylab Marketing With Pearson Etext -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780135983676
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 9, Problem 9.5DQ
Summary Introduction

To compare and contrast: The price discounts and allowances with its types.

Introduction:

The method that is adopted by the firm to fix the selling price is known as pricing. The pricing generally depends on the average cost and the perceived value of the product.

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How do you create a 5-page informational brochure for a company like Walmart and will include the following, Role of pricing decisions on the overall company and marketing strategies, Value-based pricing (value-in-use and value-in-exchange), Price skimming and penetration, Management of international distribution channels and logistics, Mass customization, Five aspects of communication, Social media mix, Viral marketing as a viable marketing tactic that can deliver a positive return on investment (ROI)?
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