EBK MARKETING
13th Edition
ISBN: 8220102019867
Author: Kotler
Publisher: YUZU
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Chapter 9, Problem 9.6CTE
Summary Introduction
To discuss: In a small group make a research about the value added taxes on whether that taxes are beneficial to the consumers and determine whether the marketers support or not support these kind of taxes.
Introduction:
The involuntary fees that are levied on individuals or companies and that are imposed by the government entity that can be a local, regional, or national in order to provide finance to the activities by the government is known as taxes.
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Students have asked these similar questions
Choose a pharmaceutical product that is on the market today and answer the following by doingsome research about the drug online.
a. Explain what the drug is and what it is used for, and find an estimate of its price. Are thereavailable substitutes for this drug for its primary uses?
b. Look online to see if you can find estimates of the markup above costs on the pharmaceuticalyou have chosen. If you cannot find this, see if you can find information on the history ofmarkups of that pharmaceutical (often times you may not know the markup above cost, butcan see that the drug has seen some % markup in price since it was introduced – this growth inthe price will suffice as a proxy for markup above costs of production).
c. Based upon our discussion of the relative price setting power of different goods (use the LernerIndex), how does your understanding of the use of the good and the available substitutesexplain the markups you observe on this drug?
Can a producer of a popular low-cost or budget items effectively penetrate the high-end market? Give an example of a popular low-cost brand. What will it take for this to successfully move toward the high-end market?
Conversely, identify a well-known premium-only brand. Identify the price point at which its products sell. Assume that you are to offer new mid-priced products under this brand. What will it take to successfully move this brand toward the mid-point of the market?
Marketers charge consumers for the cost of their goods plus a markup for profit and overhead. Consumers are therefore paying more than the actual cost of a good. How do you feel about this? Do you think that there are any moral implications to this?
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