Concept explainers
Case summary:
Majority of the consumers like to play games on their mobile devices and consumers of Country J are more passionate towards that games. The publishers of the mobile games of Country J are more interested to get more revenue from the possible players and they earn $4 million for a day. The publishers of the Game PD have cracked the revenue.
The major tactic of the Game PD is that they provide virtual currency that are known as magic stones to the consumers to make them feel that they are not spending their real money. The game also offers rewards, monsters to use in the battels and notification to players if they lose their monsters. The major working of the game are mathematics and statists. Thus, these tactics of the game publishers make them to earn more revenue.
Characters in the case:
- Country J
- Game PD
To determine: Whether it is ethical for the producers of the game to utilize game-playing that encourages the consumer to spend more money.
Want to see the full answer?
Check out a sample textbook solution- 39- Impex Company is selling electronic products to Carrefour Hyper Market. The company salesperson meets the Carrefour manager for the supply of Impex electronic products. Analyze and identify the type of selling Impex company is performing. a. Selling to Institutions b. Selling to Business uses c. Selling to resellers d. Selling to Governmentarrow_forwardGive an industrial analysis on the premium cars in UAE? Critically analyse the customer buying behaviour of premium car buyers and understand the factors they consider? Give an insight into how Galadhari automobiles is performing in UAE analysing the features it offers by comparing it with the premium segment?will give dislike if not answered properlyarrow_forwardMAZDA Case: Positioning A Product Line: 1. Analyze the role of integrated marketing communications in the marketing of automobiles such as the Mazda Protegé and MAZDA6. 2. Evaluate Mazda’s decision to drop the “Get In. Be Moved’ tagline for the Protegé and adopt the “Zoom-Zoom” theme for its advertising. Do you agree with their decision and why? Note: Please explain in your own words.arrow_forward
- 1. Target is a customer centric retail store .. in what way Target follows marketing orientation to ensurecustomer experience?2. Identify Target competitive edge and market offering in the tough competition with Walmart clarifying itscompetitive strategy?3. Target is about “Customer delight” identify Target market mix integration to achieve this objective4. In what way does Target handle its communication strategy?5. What is target pricing strategy?arrow_forwardQ 1. How do marketers classify products? Q 2. How can companies combine products to create strong co-brands or ingredient brands? Q 3. How can companies use packaging, labelling, warranties, and guarantees as marketing tools?arrow_forwardAnswer the following questions briefly. Cite all references in APA format. 1. What is the role of managing information in the tourism industry? 2. How does the application of information systems increase the competitiveness of a tourism business? 3. Why is the global distribution system (GDS) is often used to tap into the corporate travel market? 4. Explain the relationship between e-commerce and digital marketing? 5. Why is trust a pre-condition for a flourishing e-commerce?arrow_forward
- Buyer Analysis: Product Nopal 1. Identify your target customer, Describe customer demographics, address customers' needs, and discuss how buying decisions are made. Note: For question 2 Remember that you are selling this business plan to venture capitalists to seek funding. All they care is about money and profit). So it would be wise to illustrate the followings in your explanation. 2. Your business objectives, and marketing plan with (Product, Price, Promotion, and Place/distribution) to accomplish the goals. The amount of money you are asking for, profit goals, and the estimated time to break even. Strongly sell your project to venture capitalists. Convince them that it will be a loss to them if they do not invest in you!arrow_forwardQuestion related to Fundamental of Marketing TCS is a Pakistani courier and logistic provider. It is the market leader in courier and logistic services. They have launched an app that delivers food throughout the Pakistan (such as FoodPanda). This app allows customers to browse through a variety of restaurants, cuisines, check menus and prices. To order through this app, customer can locate any restaurant in city. The app offers two payment options, i.e., through card and cash on delivery. As a marketing expert, answer the following questions for TCS. Suggest the name for the app by using your concepts learned in branding. How the AIDA model will be useful for you to make an advertisement for TCS? What kind of advertisement will you prefer for TCS (informative, persuasive, reminder, or comparative) and why?arrow_forwardhttps://www.jackery.com/products/explorer-1000-portable-power-station Based on what you learned about this product(https://www.jackery.com/products/explorer-1000-portable-power-station), describe the B2C marketing mix. Product: Price: Place: Promotion: Consider Home Depot as a B2B customer (retailer) for this product. Describe Jackery’s B2B marketing mix. If any of the 4Ps are different than the B2C marketing mix, explain how and why. Product: Price: Place: Promotion:arrow_forward
- Recommendation on how Nestle can increase market share to 10 % through pricing strategies on cereal and coffee sales by the sixth month of the major competitor’s entry into the market.arrow_forwardWhy is location-based marketing so attractive to marketers? Why are in-app ads becoming so important to marketers? Research has shown that many consumers use the Internet to investigate purchases before buying, which is often done in a physical storefront. What implication does this have for online merchants? What can they do to entice more online buying rather than pure research? What pricing strategy turned out to be deadly for many e-commerce ventures during the early days of e-commerce? Why? Is price discrimination different from versioning? If so, how?arrow_forwardPlace: What are Possible ways to get the coca-cola product to the consumer What is a possible place to store the coca-cola prodcut Where is coca-cola sold?arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning