Mattel

Toy safety has always been a top priority for Mattel, Inc. Being one of the world’s leading toy makers, Mattel, Inc has always had a reputation of being a responsible company. A global leader in design, manufacturing, and marketing of toys and family products, “More than 30,0000 people in 43 countries are employed by Mattel, which has sold products in over 150 countries” (mattel.com). Toy safety will always be Mattel’s highest priority as their mission states, “

Mattel designs and manufactures toys that are treasured by boys and girls all around the world. They believe in the influence of play and the power it has on children to grow and learn. This paper will look at who was responsible for Mattel initiating the recall of its toys, whether Mattel acted in an ethical, responsible manner in regards to the safety of their toys, and also look at ways society can protect children from harmful toys. Mattel was founded in 1945 and was run from a garage in

Case Study 2 – Mattel 1. Do you believe that Mattel acted in a socially responsible and ethical manner with regard to the safety of its toys? Why or Why not? What should or could Mattel have done differently, if anything? As the makers of children’s toys, Mattel has the ultimate responsibility to ensure that every toy is made within the tightest of safety standards. With the case of the Mattel toy recall, the company acted within the spectrum of their code of conduct that was titled Global Manufacturing

by 25 percent , especially in China and India.There are about 880 companies in the toys industry. The main key players such as Mattel, Hasbro, RC2, JAAKS Pacific, Marvel, and Lego. This industry were lead by Mattel and Hasbro. Big retailers like Wal-Mart and Target had become major players in the U.S. toy market. They also sold product to other toy companies, such as Mattel, Hasbro, and

Mattel Corporation, known as the largest toy company in the world, is a publicly traded organization with a market capitalization of over $6.5 billion. Employing approximately 36,000 people worldwide in 43 countries, their products are well-known and sold in over 150 nations (Mattel.com). With such winning odds as mentioned, it is hard to imagine that a company readily known to children and adults across the globe would become even better known for the company that produced toys made with lead-based

Introduction Have you ever heard the name of Barbie or Hot wheels before? What is the main factor do you consider when buying a toys to children? Safety, Price or Branding? Mattel is a one of the worldwide leader and historic branding in toys industry was founded in 1945, which provided toys product from their own design idea to mass production and retailer shop distribution. They were owned and created several popular toys branding such as fashion doll Barbie, Hot wheels, Monster Highs and acquired

COMM 3310 – LEGAL CASE BRIEF Citation: Mattel, Inc., et al v. MGA Entertainment, Inc., et al, No. 11-56357 (9th Cir. 2013) Chapters Brief Applies: Chapter 14 Intellectual Property: Copyright Facts: In the case of Mattel, Inc. vs MGA Entertainment, Inc, the dispute started in 2005 when MGA filled action against Mattel for (1) False Designation of Origin of Affiliation, (2) Unfair Competition, (3) Dilution, and (4) Unjust Enrichment. This case was tried in California’s Central District Court. Ultimately

Mattel’s iconic and best-selling brand is The Barbie. Introduced in 1959 as “The Teenage Fashion Model,” Barbie allowed girls to experience fashion and to explore various dreams, fantasies and aspirations without ever leaving home. Because of the introduction of the television in the 1950 's, companies discovered a new consumer audience among children and teenagers. The post-war era saw a strong economy advancing the middle class suburban families. Now, buying toys became a year round business versus

Management in International Business (MGM336 -1704B -02) Instructor: Edmund Winters Unit 2- International Strategic Planning and Implementation Amanda Kranning November 27, 2017 International Strategic Planning and Implementation Introduction Mattel Toy Company is a multinational organization headquartered in El Segundo, California. This company deals with the manufacturing of toys such as dolls, toys, board games among others. Founded in 1945 and since, it has been in the children’s entertainment

When the dolls were first sold, Mattel used the slogan “We girls can do anything”. Since then it has been joined by similar phrases like “Be anything. Do everything.” and the more recent “What happens when girls are free to imagine they can be anything?” The message that Mattel is trying to push is that young girls will play with the doll, and by doing so will imagine themselves living vicariously through Barbie. There have been many iterations of Barbie, and Mattel proudly flaunts all the various