Foundations of Digital Marketing - MOD 3 Diagnostic Assessment

QUESTION 2 (a) What brand personality? (b) Why marketers need to understand customers personality?

You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Couples seeking away time from the kids with a high income Find 4 Behavioral and 4 Geographic

You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Adventure seeking adults with a modest income Find 4 Behavioral and 4 Geographic

Long detailed answer with proper points

You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Families with older children on a budget Find 4 Behavioral and 4 Geographic

Mention at least 5 specif points from this article ?

You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Couples seeking away time from the kids with a high income Find 4 Behavioral

4. The qualitative research that marketers use when consumers are asked what comes to mind when they think of a particular brand is: Ethnographic method Projective techniques Free association   8. Which product will most likely to sell through a customized marketing program? Chocolate bar digital camera heart pacemaker.

Q1. “Understanding of consumer decision process is very important for marketers. They can create/modify suitable strategies for targeting and servicing customers based on this understanding. This may be the difference between a successful brand and an unsuccessful one." What are the implications of different steps of consumer decision process for the marketers?

Question# 2C: Find three ads (print or TVC’s) bearing General lifestyle segmentation

QO 761 12:34 Zoom v Leave • REC What segment is being targeted? What is the positioning? Marketing in Action Unmute Start Video Share Participants More

Question 6 Which types of exposure strategy (intensive, selective and exclusive distribution) would marketers most likely choose for the following products and state the reason for each? a. Maserati car b. Coca Cola c. Dyson vacuum cleaner d. Maggi instant noodle e. Dutch Lady Milk f. Iphone

4. Linking a brand to third-party sources does not have any impact on people’s views and attitudes towards the brand.  Select one:TrueFalse

QUESTION FOUR (4) Explain the concept of the marketing environment and how marketers can use the ‘controllable variables’ within the mix to influence the buyer’s response. Support your answer with relevant examples.

considering recent literature, examine customer enhancing strategies used by B2B marketers as a means of improving their overall customer experience.(1000 words)

Suppose you have a leather Brand company tells about customer perceptions towards your brand company through sensation and uses a questionnaire to identify customer perceptions and Also include self-concept and brand personality?Note: Answer should be conceptional don't copy waste

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What is the marketing term for how consumers perceive themselves?   Question 9 options:   a)  Consumer concepts   b)  Individualized perception   c)  Consumer perception   d)  Self-concept

Question Which message formula/s you would use to promote the following Brands? Justify your answer .  DocTime- Telemedicine App HungryNaki- Online Food Delivery Service Igloo Ice Cream

Which product would you expect to be associated with least amount of consumer price-level awareness?• Toothbrush • Electric can opener • Grandfather clock • One-gallon container of milk

What step of the consumer decision making process is the outcome of a difference between actual and desired states?   Question 7 options:   a)  Needs recognition   b)  Information search   c)  Evaluation of alternatives   d)  Post purchase behavior

literature review for topic:: E-commerce and Consumer Behaviour: Analysing the Impact of Personalized Recommendations on Online Shopping Behaviour   Conduct a thorough literature review to gather relevant scholarly articles, reports, and reputable sources that discuss the factors influencing consumer behaviour in e-commerce and the impact of personalised recommendations

Which of the following is NOT a part of a customer-driven marketing strategy?   Question 10 options:   A)  Positioning   B)  Referencing   C)  Segmentation   D)  Targeting

Ask expert  1. PESTLE analysis of Shopee     • Explicitly states the PESTLE analysis of the business environment that could have a favorable or negative impact on the brand:   - 3 political condition  - 3 economic condition - 3 social condition - 3 technological condition - 3 legal condition - 3 environmental condition

QUESTION 13 List and define the major types of buying decision behavior and the stages in the buyer decision process, explain with Examples

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The Rise of Social Media Influencer Marketing on Lifestyle Branding: A Case Study of Lucie Fink The rise of social media has opened up a new channel for brands to connect with consumers more directly and more organically.  Social media influencers represent a new type of independent, third-party endorsers who shape an audience’s attitudes through blogs, tweets, and the use of other social media channels. Through sites like Instagram, YouTube, Twitter, and Facebook, social media influencers create content promoting certain brands with the goal of obtaining a following and brand recognition. Through their candidness and openness with consumers, influencers have high social clout and credibility which is what makes the phenomenon so successful. Bandura, a social-science theorist wrote, “In the social learning system, new patterns of behaviour can be acquired through direct experience or by observing the behaviours of others. People learn from example, and influencers lead by example for…

Please do not give solution in image format thanku Activity 2 Consumer Behaviour and Decision Making Activity Recall Purchases in the past three months Product Category Brand Consumer decision making process – Deliberate/rational or Habitual or Impulse Any other comment (Optional) e.g. the choices made, reasons, factors influencing purchase etc 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Task 1. Identify and describe a meaningful pattern (up to 2) from the table. Hint/suggestions: High vs low involvem

4. Reference groups influence consumers in three ways. Name and provide examples these three ways and describe the nature of the influence upon the consumer.