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How does Afterpay Limited demosntarte Corporate Social Responsibility (CSR)? Provide examples and evidence (e.g. statistics, infromation from reliable/peer-reviewed articles).

ADVANTAGES AND DISADVANTAGES    Consumer-to-Business (C2B). Business-to-Administration (B2A) Consumer-to-Administration (C2A)

ADVANTAGES AND DISADVANTAGES OF  Business-to-Business (B2B) Business-to-Consumer (B2C) Consumer-to-Consumer (C2C) Consumer-to-Business (C2B). Business-to-Administration (B2A) Consumer-to-Administration (C2A)

Do you notice similarities how products in this particular category are usually promoted? What ways could advertisers “cut through the clutter” when promoting their products in this category?

1) What would you advise luxury ready-to-wear businesses to do to maintain and strengthen their brand equity in light of COVD-19's effects? 2) Identify a fading brand. What recommendations do you have for restoring brand equity? 3) Is it necessary for businesses to alter their positioning over time? What should they do and why should they do it? Give an example of a brand that has changed itself successfully.

You are the Brand Manager of Chevrolet Optra. What do youthink the brand stands for?Mr. Jaiswal comes to the Trade fair and is interested in purchas-ing the vehicle. How would you integrate the principle andcomponents of IMC in order to market the brand to him?Secondly, it comes as grapevine to Mr. Jaiswal that the car haspoor suspensions, how would you use the concept of PublicRelations to counter this rumor doing the damage to yourbrand and relationship?

OM 2. Please formulate a marketing sales letter to convince a person who is not at all willing to purchase our product, like an insurance plan from Green Shield Canada. Please write it briefly with strong reasons and explanations.

Q:The effect of Coronavirus on Digital marketing in 2020..

Aadvik Foods, a D2C company, has been selling alternative-milk based products for the last few years. All products have premium positioning. Amul has also entered the market with a few alternative milk products. Aadvik has recently relaunched camel milk-based chocolates in three flavours. The product has received encouraging feedback, especially after the trial. They have launched their promotional launch campaign (#thegoodchocolate) on youtube and other social media channels. You have recently joined the marketing team and has been given the role to enhance the trial (5% of the TG). State your assumptions clearly, if required. Answer the following: a) What should be Aadvik's competitive response to Amul's entry in the alternative milk market (example- camel milk, etc.)? b) Recommend an integrated communication plan for Aadvik Foods for the next four quarters with a total budget of Rs 10 Lacs. Clearly mention media vehicles and implementation plan with outcome metrics. c) They have…

Juestion 4 4. A Samsung video campaign featuring a woman jogging alone at 2AM while wearing her headphone has been criticised as unrealistic and insensitive. The video comes after the death of 23-year-old woman who was killed while out for an afternoon run. Samsung issued an apology, removed the video, and explained the situation on social media. (a) Identify and explain two communication mix tools adopted by Samsung in the case. Discuss the objectives of the identified communication mix. (12) (b) Discuss the possibility of communication barriers which leads to the criticism.

Please provide a Detailed rationale for the Apple Airtag product launch.

Customer relationship management (CRM) How Important is customer relationship management (CRM) to McDonald's? How successfully does McDonald's implement a Customer relationship management (CRM) program? Discuss the McDonald's impact of the Covid-19 pandemic on the B2B and Customer relationship management (CRM) practice.

Could you please summarize Tommy’s unique marketing strategies surrounding the "4Ps": ØProduct ØPrice ØPromotion and branding ØPlace (Distribution/channel)

Read the opening case and summarize Tommy’s unique marketing strategies surrounding the "4Ps": ØProduct ØPrice ØPromotion and branding ØPlace (Distribution/channel)

You are the newly appointed brand manager of Grooming Brand, an unscented deodorant shampoo targeting Generation X. Sales of this brand have been declining for some time, and recent exploratory research shows that your brand is no longer price competitive. From the marketing information system reports, you think that re- evaluating the market segmentation previously used to better understand the target consumer may be the key to this problem. From your own research on organizations similar to yours, you've noticed that many deodorant marketers at these organizations set their marketing strategies by adopting a multivariate demographic segmentation (i.e.combining two or more demographic variables) approach. Using examples, explain why and how the market segmentation approach can be used in an attempt to solve the sales decline.

How does Afterpay Limited demosntarte Corporate Social Responsibility (CSR)? Provide examples and evidence.

A group of independent physicians and an academic medical center (AMC) are competing in the same market to offer endoscopy services.  The physician group charges patients and third-party payers lower fees than the AMC.  A regional health plan has contracted with the AMC but refuses to contract with the physicians.  The physicians suspect that the AMC has used its bargaining power to influence the health plan.  Is this unfair competition?  What marketing strategies could the physicians use to secure a contact with the health plan (from Kotler, p. 170)?

Comparison of Competitve Advertisements: Samsung vs Apple Do you notice similarities how products in this particular category are usually promoted? In what ways could advertisers “cut through the clutter” when promoting their products in this category?

What methods would you suggest to assess the po-tential commercial success for the following new products? (a) a new, improved ketchup; (b) a 3D TV system that took the company 10 years to de-velop; and (c) a new children’s toy on which the company holds a patent.

Q5: What do you consider to be the key factors underlying the success of BeeCell’s direct mail campaign?

Seventh Generation’s products are plant-based and designed tominimize negative environmental impacts. Seventh Generation isconsidering launching a new infant skin care line. Describe two possibleways that it might conduct initial market testing prior to launching thisnew product.

Please provide marketing strategy for product, promotion and process only. Business Name: Fancy Baked note: details in photo attached

Use ethics, CSR and sustainability principles approaches to identify relevant issues in Haier Company and making some recommendations 1. Ethics 2. CSR 3. Sustainability   Plz firstly explain Haier company ethical issues, then CRS issues in Haier Company and then Haier sustainibilty issues and lastly overall issues recommendations Word count 800 Subject is Marketing

please refer the below case link and solve the questons https://www.scribd.com/document/360480894/Caso-The-Rise-and-Fall-of-BlackBerry Porter’s 5 forces modelfactors 1. Bargaining Power with respect to New Entrants•Economies of Scale•Product Differentiation•Capital Requirements•Switching Costs•Access to Distribution Channels•Cost Disadvantages independent of Scale•Government Policy 2.Threat of New Substitutes•Availability of substitutesthat can perform same or similar functions•Potential returns of an industry in terms of profits•Ability of the company to charge higher prices 3.Bargaining Power vis-à-vis Competition: •Numerous or few equally balanced competitors•Slow industrial growth•High fixed or storage costs•Lack of product differentiation•Industry Capacity•Diversecompetitors•High strategic stakes 4.Bargaining power of Buyers (Customers)•Availability of Choice to Buyers•Large number of customers•Product is very important to customer•Dependency on distributors•Buyer information…

Based on the above extract, it is evident that Cadbury is aware of green marketing, however the company has not yet developed a plan. As a marketing advisor to Cadbury, examine a develop a green marketing initiative that Cadbury can explore. Your answer may address purchasing of green products, environmental new product development or recycling program.

If you were the head of the marketing team at Chloe Handbags, what direction would you provide to your team regarding the following items:   How would we determine if our consumers will be drawn to higher-end handbags?  How would we introduce a higher-end handbag to our product line? At what point would we recommend a go- or no-go decision whether to introduce these high-end handbags?

Please provide a rationale for the Apple Airtag product launch.

Problem 1: Identify three product or service categories other than books, video, and  music where the “Long Tail” appears to be an important factor online. For each of your examples. point out which of Anderson’s causal factors seem to be important. Problem 2: Brynjolfsson et. al.’s model of consumer surplus provides a quantitative measure of the value of the Long Tail. Outline a method, and the kind of data that you would want, in order to apply this model to one of your examples in part 1. Problem 3: Still using the Brynjolfsson model, are there any scenarios where increasing the online product assortment might actually reduce surplus? The Long Tail, Chris Anderson, (2006),  “Ch. 1:  The Long Tail,â€Â  pp. 15-26.   “Ch. 3:  A Short History of the Long Tail,†pp. 41-51, “Ch. 4:  The Three Forces of…