MKT205_Module_Four_Milestone

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Southern New Hampshire University *

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205

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Marketing

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Feb 20, 2024

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docx

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4

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1 Module Four Milestone Worksheet: Promotion and Price Kristyn Vickery Southern New Hampshire University MKT 205: Applied Marketing Strategies Carlos Wilson September 15, 2023
2 PRODUCT gourmet truffles with fruit, herb, and flower extract infusions PERSONA Morgan, 36 PROMOTION FIRST MARKETING CHANNEL Description of first marketing channel: My first marketing channel digital communications on social media and a website. Digital communications have the ability to run on algorithm and are easily shared amongst other consumers. Once you have a solid base for your website and social media platforms, then start to incorporate other marketing channels. “Rely on the internet for entertainment, information, shopping, and banking” (Esri, 2020). Why this channel is appropriate for this persona: Consumers in this group will do their research on the product they’re interested in. It‘s important to provide as much information and as much detail as possible to strengthen your brand. Marketing this information can help consumers trust what they’re buying. SECOND MARKETING CHANNEL Description of second marketing channel: My second marketing communication channel would be traditional marketing channels via radio. We all listen to music whether it’s on the “normal” radio or the streaming version of radio. We would be reaching a diverse group of consumers by using both versions of radio ads. Why this channel is appropriate for this persona: The traditional marketing channel via radio would be a great option because this persona is tech savvy, and enjoys the convenience of streaming platforms. Streaming platforms for radio can help get the word out more. Ads typically run anywhere from 10 seconds - 1 minute. In addition, there are multiple radio streaming services that we could place an ad with. PRICE PRICING FACTOR: COMPETITOR PRICING
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