MKT5301UnitIIICaseStudy

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Personal care products are a huge industry. Gaining even just a few percentage points of any personal care category can reap great rewards for small market players. You are to assess the personal soap market and do the following: 1. Identify and define the different markets that are being targeted by the major brands (hint: most of these brands segment the market via benefits). Identify at least half a dozen market segments. 2. Identify a segment that you feel is yet to be tapped and describe this market segment. 3. Propose a concept or mockup for the kind of soap product that you think would attract this identified market segment.

In relation to the increase in the demand of face masks due to COVID-19, create a brief company history (hypothetical) that includes the following: - Reason why your company was established - Founders brief profile - Company's major turning points - Notable events that happened along the journey of the business

The 5 Marketing Concept 1. Production Concept 2. Product Concept 3. Selling Concept 4. Marketing Concept 5. Societal Concept

“Market Segmentation: Still the Bedrock of Commercial Success” (Source: https://www.marketingjournal.org/market-segmentation-still-the-bedrock-of-commercial-success-malcolm-mcdonald/)   In light of the phenomenal advancements in marketing technology, it is important to dispel some of the popular myths surrounding market segmentation and explain why needs-based segmentation is still the main route to commercial success.  The most common objective of modern com­mercial organizations is the sustainable creation of shareholder value. This can be achieved only by providing shareholders with a total return, from capital growth and dividend yield, that exceeds their risk-adjusted required rate of return for this particular investment. In today’s highly competitive environ­ment, the major sources of shareholder value creation are the intangible mar­keting assets of the business, such as brands, customer relationships and channels of distribution, the 70% of the company’s value that does not…

Scenario: You have a small start-up management consulting business in your own local market. Your feasibility analysis indicates that you have several struggling small businesses that are opportunities in your community. At present there are no other consulting businesses with which you would compete. You want to target this market segment to build your consulting business. Discuss what kind of marketing strategy would you use for your consulting business and why? What market segmentation would you use? What would your implementation plan be? You want to inspire your consulting team to implement your marketing strategy. What leadership style and kind of power would you use to influence them? Explain. Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.

1. Given a historical context of marketing, assess the present role of marketing in the Financial Services organizations and predict how marketing might "look" in the future. 2. Consider yourself a Marketing Manager, how would you go about setting a good marketing strategy for a Credit Card product through video streaming?

Read the case below carefully and answer the following questions. Big Data, Big Business, Big Opportunities Imagine working 10 years to become the lead marketing executive at a large retail organization only to find that your competitor is invading your market share by 20 percent each year. You quickly decided to launch several online marketing promotions while improving your products, but find your efforts are fruitless as your competitor continues to steal your customers, destroying your profits while raising its own. As you begin to analyze your competitor's business strategy, you find that while you were focused on sales reports, product inventory analysis, and other traditional marketing efforts, your competitor was making a massive investment in upgrading all of its management information systems. This included systems capable of collecting, storing, and analyzing data from every store, product, and sales representative in the market. In fact, your competitor now knows more about…

For the Ring secutiry device, choose one growth strategy for this product: market penetration, product development, market development, and diversification. Provide reasons for your choice and how the company can achieve these objectives.

1. Why is marketing analysis, planning, implementation, and control important for business owners? 2. In what ways can marketing analysis help you as a consumer? Explain.

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Artificial Intelligence (AI) is transforming the marketing landscape by enabling more personalized customer experiences, optimizing advertising campaigns, and providing deep insights through data analytics. How do you perceive the usefulness of AI in marketing? Provide specific examples of AI applications in marketing that you find particularly promising. In what ways do you think AI will influence your future role as a marketing professional?

Prior to participating in this unit’s discussion: please read Principles of Marketing e-text: Chapter 1: Available at: http://open.lib.umn.edu/principlesmarketing/ , then, summarize the main points. Express how they relate to a situation you encountered. distinguish among needs, wants, demand, consumers, and the marketing principles. How does marketing occur and cite at least one example of marketing in real life and everyday situations?

1. Consider yourself a Marketing Manager, how would you go about setting a good marketingstrategy for a Credit Card product through video streaming?2. What are the merits or benefits of sales promotion?3. Describe marketing mix decisions (product, distribution, promotional, pricing) faced bythe marketer and apply the marketing mix decisions to a real-world product or service.4. Given a historical context of marketing, assess the present role of marketing in theFINA2016 Marketing Management and Sales Strategy for Bankers – Course Information. Academic Year 2022/2023,Semester 1THE UNIVERSITY OF THE WEST INDIES OPEN CAMPUS Page 25 of 39Financial Services organizations and predict how marketing might "look" in the future.5. Identify specific marketing strategies utilized and develop criteria by which to analyzethose strategies.

From a marketing perspective, make a decision about whether participating in Black Friday madness makes sense, given your target market and customers. 1 Given this perspective, do you believe that ignoring Black Friday is a viable marketing decision? Why or why not? 2 What segment of the market do Black Friday and Cyber Monday target? Discuss whether you believe that the targeted market segments are the same for all businesses. 3 Finally, are you a Black Friday shopper? Why or why not?

Marketing concepts and marketing managers article to support each of the marketing concept: 1Product profitablility models 2Strategies to engage shareholders in new product development 3Evaluate marketing mix alternatives 4Internal/External risks associated wiht new product development Provide a brief explanation of why each article was chosen and what specific advice it offers to the Marketing Managers Can you do this separately for each article as well as provide the full reference for the article thanks

As future marketers it is fair to say that you must believe that in order for a company to be successful it must achieve a “totally integrated marketing organization” with virtually the entire company on board. Elaborate upon this concept and offer some methods that will help a company arrive at this integrated marketing stage of development.

describe market growth opportunities for the company Cant Belive its not meat  https://www.cantbelieveitsnotmeat.com/our-story

Carefully explain the concept of Marketing in your words and briefly describe the universal functions associated with marketing. a). Identify and briefly explain the five major parts of the environment of marketing. (b). Identify and carefully describe the controllable factors and the uncontrollable factors of the environment of marketing.   (Note:  Please make sure that you identify and explain the controllable factors of top management, the controllable factors of marketing, and the uncontrollable factors of the external environment.)

1. Discuss the difference of marketing and marketing mix, and how does will affect you as a future business manager? 2. At present time, what approach do you prefer to use in marketing? Why? 3. How will the 4Ps, 7Ps, and 4Cs be of help in your life as a future graduate of BIT?

1. What methods does Jones Soda use to market its product? 2. How do these marketing methods help the company compete against the market giants? 3. Write a brief critique of the Jones Soda Web site and comment on its effectiveness as a marketing tool.

Marketing Baby Carrots Like Junk Food Please read the attached case file and also please answer the CASE QUESTIONS: Does the marketing of baby carrots raise any social or temporal dilemmas? Do you agree with this strategy of marketing baby carrots as junk food instead of as a healthy snack?  Explain your answer.(Thank you in advance for your help!)

What will be the impact of Artificial Intelligence (AI) on marketing in the next 10 years? Discuss the Benefits of Leveraging Artificial Intelligence in Marketing strategy?

A new venture is expected to be attractive, timely, durable and anchored in a product or service that creates or adds value for the buyer. how did ILINC fit with this description? how did ILINC fit with trends in economic forces, social forces, technological advances, and political and regulatory changes?

Questions:  Marketing is marketing whether it concerns the consumer market or industrial market. Do you agree or disagree with this statement? Why?    The term industrial marketing, business marketing, and business to business are often used to describe marketing in the industrial market. Which of these three terms do you believe best describes marketing to organizational customers? Explain your reasoning.

Discuss the main points of your Five Forces Analysis on the toy industry. What are the keysuccess factors in this industry? Explain which of the forces represent major negative forces foryour client Lego? Which of the forces signify opportunities? Explain your answer.

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