Marketingtest3part2

In marketing, what you get minus what you give up is best known as which of the following?   Question 2 options:   a)  Goods   b)  Value   c)  Price   d)  Distribution

Among the identified 7P's of marketing, which are the most appropriate marketing mix in a sari sari store business and why. Justify your answer by citing examples

Among the identified 7P’s of marketing, which do you think are the three most appropriate marketing mix in a sari-sari store business, and why? Justify your answer by citing examples.

8. Which product will most likely to sell through a customized marketing program? Chocolate bar digital camera. heart pacemaker

QUESTION 3 Describe market segmentation and how does a company decide on its target markets and market segments?Using any small medium enterprise(SME) as an example,justify your answer.

An ABC Brand wants the business to thrive, so the marketing team does marketing through Facebook social media. Brand ABC advertises on Facebook as detailed below: - 2,300,000 Facebook Impressions -$4,700 Advertising costs - 1,800 Sales -$11,700 Revenue Based on the information above, calculate the Return on Investment (ROI) of the ABC b rand.

"Give an example of a product based on BGC Matrix" 1.Dogs 2.Cows 3.Stars 4.Question Mark

discuss potential target market of food panda and marketing mix of food panda? ( in brief )

Please write your understanding about figure 1.9 (service management)

Q 1. How do marketers classify products? Q 2. How can companies combine products to create strong co-brands or ingredient brands? Q 3. How can companies use packaging, labelling, warranties, and guarantees as marketing tools?

Table: Factors causing the decline in salesFactors % ContributionDelayed deliveries 15%Lack of delivery personnel 8%Inaccurate sales orders 25%Wrong deliveries 32%Delayed invoicing 6%Pilferage 7%Expired items   7% a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem.Hint: know the vital few % b. What are the vital factors or vital contributors to the problem? c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem?

1.Grocery chains such as Abdullah Al-Othaim Markets track consumers’ purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers?                          (Minimum 150 words)   2.Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11.  (Minimum 150 words) 3.Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts discussed in Chapter-15. ) (Minimum 150 words)   4.Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any…

BCG Matrix analyzes "questions marks" as difficult to assess because of uncertain future of these products. The success or failure of question mark product depends on ________. Question 9 options: market share fluctuation competitive strategy success of marketing campaigns strategic financial investment

6 Explain ethical standards and consumer rights and responsibilities - Explain what are the ethical standards that cover• Privacy, confidentiality and security of customer information• Disclosure of material facts, conflict of interest and referrals• Price guide recommendationsIn your report be aware we are not looking for the legislation that governs these behaviours but rather the ethical principles and considerations you should consider when dealing with those issues.

Buyer Analysis: Product Nopal 1. Identify your target customer, Describe customer demographics, address customers' needs, and discuss how buying decisions are made.  Note: For question 2 Remember that you are selling this business plan to venture capitalists to seek funding. All they care is about money and profit). So it would be wise to illustrate the followings in your explanation. 2. Your business objectives, and marketing plan with (Product, Price, Promotion, and Place/distribution) to accomplish the goals. The amount of money you are asking for, profit goals, and the estimated time to break even. Strongly sell your project to venture capitalists. Convince them that it will be a loss to them if they do not invest in you!

Subject: Channel management Q5): What influencing involved along the channels? Q6): What factors influence the consumer buying behaviour & why explain a: income b: comfort c: life style d: all of above

Table: Factors causing the decline in sales Factors % Contribution Delayed deliveries 15% Lack of delivery personnel 8% Inaccurate sales orders 25% Wrong deliveries 32% Delayed invoicing 6% Pilferage 7% Expired items 7% a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem. Hint: know the vital few % b. What are the vital factors or vital contributors to the problem? c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem?  Hint: Use SMART GOAL

Ma1. 8 ball Enterprises manufacturers and sales billiard and pool tables and related accessories a product line of pool balls with hockey team logos was launched recently but it's still unclear whether the product line will be successful in which sbu type might this product line best be classified   Cash Cow star dog Question mark

Q: Explain market segmentation?

1. Definition beauty products of marketing. 2. Definition food products of marketing.

Analyse what ethical issues in marketing mix of case 1 that were complained by customers as indicated in the above press release. Use the relevant information from the press release to support your analysis.eg ethics in promotion/product/place/price

Please create benchmarking for Dunkin Donut and Starbucks Sample in the photo attached

Q6: "Customer lifetime value (CLTV)" refers to the amount of money acustomer spends with your company over the course of their relationship.You can concentrate on the lifetime value by answering the following twoquestions.(i) How do you differentiate between two of your averageconsumers, one that visits STO MegaMall in person and spendstheir money there, and the other customer who buys fromeSTORE.mv, the online channel option? With examples andcomputations, explain CLTV. (ii) What are STO MegaMall and eSTORE.mv willing to do as toestablish, strengthen, and maintain customer relationships asindependent customer channels?

A lick Submit to complete this assessment. Quèstion 58 Marketing Mix consists of the 4 P's. One of those P's is Place. The American fast-food chain called, IHOP, plans to close many of its franchised locations around the world. There have been many problems, such as customer complaints that service is not fast or friendly. The branch managers have told cashiers and employees about their poor performance, top management have been complaining about branch managers, and franchisees around the world have been having many issues with the owner/franchisor. 1. Identify the type of channel conflict in this example. 2. Define it. 州 x X, & T Te For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). 10pt A v Paragraph Arial (2 用国 ΩΘ O WORDS POWERE hp del prt sc 19144 96 5 & 7. 6 2. 3. 00 因

. Canon has sponsored the England Premier (Soccer) League for about 10 years spending millions of dollars each year. When they started the sponsorship, only 15% of the people in the United Kingdom knew Canon. Over the next 10 years or so, the brand recognition rate went up to 85%. At that point, Canon decided to stop sponsoring the League. Why do you think Canon stopped it? (Decision Making)