Quiz 10

What is the consequence for a product with mass-market appeal? Group of answer choices Bulk of existing customer will buy Few of potential customer will buy Few of existing customer will buy Bulk of potential customer will buy

Toothbrush Electric can opener Grandfather clock One-gallon container of milk a. Which of these products would you expect to be associated with the greatest amount of consumerprice-level awareness before the consumer begins shopping for it? Explain your reasoning.b. Which product would you expect to be associated with the least consumer price-level awareness?Explain your reasoning.

Compared to a consumer who is purchasing the brand for the first time, a consumer who regularly purchases the same brand of chewing gum is especially likely to skip the stage of the buying decision process when making this purchase. O evaluation of alternatives O need recognition O trial O purchase decision O awareness

For marketing practitioners, an effective way to measure the differential effect that a brand name has on a customer’s response to a product or its marketing efforts is known as   a.   Brand Valuation   b.   Brand Awareness   c.   Brand Equity   d.   Brand Perception   In Sweden, the famous “Museum of Failure” showcases product failures such as Colgate's Frozen Lasagna and Kellogg Orange Juice flavoured Cereal. Before going into full production and distribution, these new products would have benefitted from the process of     a.   Test Marketing   b.   Idea Screening   c.   Commercialization   d.   Product Development       In Marketing, being able to design and broadcast a comprehensive promotional message to a specified target audience through the use of various media forms a part of an effective a. Public Relations b.   Marketing Communication Mix   c. Marketing Plan d. Integrated Marketing Communication…

Many competitors entering a market indicates a product or industry is entering the ________ phase of its lifecycle Group of answer choices Decline Growth Maturity Introduction

A consumer seeking a car which will represent a high status is most likely trying to fulfill which need?   a. Spiritual. b. Safety. c. Physiological. d. Esteem.

indicates orienting and motivating. customer contact employees. ( Product avality Micromarkting brands Packaging Psychographic semgmented markting Mix seller's View consistency Labeling

When Apple introduced the iPod in 2001, it was the first-of-its-kind product that offered sizable storage capacity for songs and a portable device that was not seen before in the market. Which of the following is most likely to have been the marketing communications objective for the iPod at the time of its introduction? Developing brand awareness Building customer traffic Enhancing purchase actions Establishing product category Enhancing firm image Enhancing the topline for the firm unanswered

While I offered a set of steps for analyzing how customers come to buy a product, I suggested that a wide range of factors affect repeat purchases. Which of the following lists factors I discussed. Group of answer choices Social media, but not Facebook Ads which feature the competitor's product. None of the Above Satisfaction, recall, trust, commitment, product need.

A consumer's buying behavior is often influenced by reference groups to which the consumer does not belong. Select one: a. True. b. False.

..The middle level of the brand a result of by link brand name with need or want product attributes beliefs and values desirable benefit

Please help me with this question. Very simple answer is needed and no word limitation. Question: Provide survey questions to measure each of the constructs that follow. Before you construct the measure, consult a source book to find a concise definition of the construct. Relate the definition and then provide the survey question. 1.Brand loyalty 2.Intention to purchase 3.Importance of “value of the price” 4) Attitude toward a brand 5)Recall of an advertisement

You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Couples seeking away time from the kids with a high income Find 4 Behavioral

The manufacturer of a low-calorie sweetener altered the product's flavor to make it better tasting with the goal of improving consumer attitudes toward the brand. By improving the taste, the company is trying to influence consumers to do which of the following?     change their belief     change the importance of the evaluative criteria consumers use in choosing the product     add a new evaluative criteria to those the consumer previously considered     change the feelings the consumers have toward their belief   Bill has a toothache, and he wants it to stop hurting. However, he has always been afraid to go to the dentist. What type of motivational conflict is Bill experiencing?     a primary-secondary conflict     an approach-approach conflict     an avoidance-avoidance conflict     an approach-avoidance conflict Which of the following best describes the use of two-sided messages to communicate with consumers?     Two-sided messages are…

1a.If someone is looking in their own mind to think about their past experiences and what they already know about products, which part of the consumer buying process are they in?   Group of answer choices Need recognition Internal search External search Purchase decision   1b. What did the Disney Institute advise for brand building? Group of answer choices Keep your brand narrowly focused. Use stories to help build your brand positioning. Keep the brand's meaning hidden. Add mouse ears to all of your brands.

Changing buyer tastes disfavouring the firm products is an example of: a) opportunities b) Strengths c) SWOT analysis d) Threats e) Weaknesses

Please answer fast

12.Which of the following best describes the advantage a brand offers it's customers (i.e. why a brand is important to its customers)? Be sure you think about the advantage of a brand — not necessarily the product. Group of answer choices The brand is something customer thinks about all the time. As a result, it doesn't matter what kind of product the brand has made before, they'll buy anything from a brand. A brand always makes a customer feel better about themselves. Customers rely on brands to make their shopping decisions easier and to be more confident about their choices in purchasing products/hiring services.

Top of the brand pyramid is_____   A.Brand Resonance   B.Brand Salience   C.Brand Judgement   D.Brand Performance

Individual brands -- these are brands which identify a particular product, and not the name of a company eg. Close-up toothpaste, Lux bath soap etc. Select one: O True O False

i need the answer quickly

Please both question answers

Some products are reviewed by consumers before being marketed to the general public, during a process called ________.   Question 44 options:   customer-led innovation   concept testing   crowdsourcing   trend watching   feasibility studies

This illustration helps to explain what? Deceptiveness Number of years Fine print disclosures Substantiation Corrective Advertising Puffery Unfairness Spoofs Cease & Desist Order Residual Decay

Which of these frameworks are proven to be effective in communicating a brand’s UVP? Select all that apply. A) Thomson’s Value Proposition Canvas B) Moore’s Value Proposition Template C) Morris’s Value Proposition Template D) Blank’s Value Proposition Template

28 The buying process starts with ________, in which the buyer recognizes a problem. Select one: a. need recognition b. product interest c. product awareness d. information search

According to the Boston Consulting Group, marketers may classify their products as all of the following except A. cash cows. B. cash pig. C. dogs. D.stars. E. question marks.

How would you describe the actual product of your mobile phone? (or of a mobile phone you would like to own). Please use no more than 2 bullet points for your answer.

What is the best example of the influence of an associative reference group?

You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Couples seeking away time from the kids with a high income Find 4 Behavioral and 4 Geographic

Suppose say you have joined as a marketer in a large multinational company involved in providing mobile service. Your boss asks you to send a report of potential customers. You then prepare a report of people who are unaware of the company’s services and also people who are aware and interested in buying the service. Which of the following sub-variable of segmentation have you used to prepare the report? User status Usage rate Loyalty status Buyer readiness stage Purchase occassion

You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Families with older children on a budget Find 4 Behavioral and 4 Geographic

You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Families with older children on a budget Find 4 Behavioral and 4 Geographic

An invitation to go swimming over the weekend forced Lea to look at her current wardrobe. She realized that she required a swim wear. Which of the following stages of the buyer decision process does Lea exemplify? a.    Problem screening b.    Need recognition c.    Information search