Module 3_ Microsoft IMC Outline

AirAsia has recently launched its own ride hailing app in the Malaysian market called AirAsia Ride. To increase the number of users to the service, AirAsia Ride needs to encourage more drivers to sign up to the platform.   Discuss, from the consumer perspective why it is important that AirAsia Ride has many drivers as possible on the   Using the Hierarchy of Effects Model, discuss how AirAsia Ride can encourage riders to sign up to the

Describe at least two segments of the market for Tesla electronic vehicles. List the different needs,demographics, and psychographics for owning a Tesla for each of these segments

Explain the main idea of mobile car detailing business during covid 19 pandemic.

list five hashtags(#) that would be appropriate for a campaign for S-tech smartwatches and give a reason for each choice of hashtag.

Create detailed marketing activities for this event "Covid19 Seminar by the government for the front liners".

Describe the kind market segment in this example. Explain.

In 2012 as part of an effort to reduce the number of accidents that were taking place on its railway network, Metro Trains Melbourne launched s highly memorable campaign video. The cartoon campaign features an extremely catchy and upbeat song and runs through all the stupid ways a person could die, making it a viral hit. while we're all laughing and enjoying the campaign, we are still listening to its overarching call to people being safer when around trains. this is an example of scarcity appeal * O True O False

Fusion is a new generation perfume with mesmerizing fragrance. It is extremely popular among elites’ circles in developed countries. Presently, it is available in 150ml, 180ml, and 200-ml premium packaging. Now Fusion wants to extend to Muslim countries like UAE, Saudi Arabia, Pakistan, Turkey, and the Middle East. Muslim countries in general, do not like perfumes with alcoholic contents for religious reasons. It is also likely that Fusion will face resistance from customers due to its high ethanol (Alcohol) contents. You have been hired as Marketing Manager to expand Fusion in Pakistan. What changes do you think Fusion should make in Product (and its package) to make this good product acceptable in Pakistan? Fusion is a very expensive product that will be hard to buy for the people in Pakistan. What changes do you think should be brought in 4P’s to make it affordable for customers? (Caution: lowering prices may signal poor quality) There are other similar perfumes available in the…

Fusion is a new generation perfume with mesmerizing fragrance. It is extremely popular among elites’ circles in developed countries. Presently, it is available in 150ml, 180ml, and 200-ml premium packaging. Now Fusion wants to extend to Muslim countries like UAE, Saudi Arabia, Pakistan, Turkey, and the Middle East. Muslim countries in general, do not like perfumes with alcoholic contents for religious reasons. It is also likely that Fusion will face resistance from customers due to its high ethanol (Alcohol) contents. You have been hired as Marketing Manager to expand Fusion in Pakistan. What changes do you think Fusion should make in Product (and its package) to make this good product acceptable in Pakistan? Fusion is a very expensive product that will be hard to buy for the people in Pakistan. What changes do you think should be brought in 4P’s to make it affordable for customers? (Caution: lowering prices may signal poor quality) There are other similar perfumes available in the…

Tesla automobiles Marketers refer to four variables—product, pricing, distribution, and promotion—as the marketing mix. Explain the marketing mix for the Tesla Automobile product.

What is 82C e-commerce? What are some benefits of B2C e-commerce for consumers and for marketers?What are the limitations of B2C e-commerce?

Q:The effect of Coronavirus on Digital marketing in 2020..

ADVANTAGES AND DISADVANTAGES OF  Business-to-Business (B2B) Business-to-Consumer (B2C) Consumer-to-Consumer (C2C) Consumer-to-Business (C2B). Business-to-Administration (B2A) Consumer-to-Administration (C2A)

The Five Product Levels model provides a way to show the different levels of need that customers have for a product. It can be useful in helping organizations understand their customers. From there, they can structure themselves to best serve those needs and wants. In this way, they can differentiate themselves from their competitors.           Based on this understanding, please analyze how two major competitors Honda and Toyota different brands creating customer benefits on these different Five Product Levels in Pakistani market?

Provide a marketing plan for tourism destination in Bicol Philippines

CB Assignment 5 (Consumer Decision Making) After watching the Consumer Decision Making Presentation, complete the following spread sheet and indicate which brand is most likely to be selected for each of the approaches below. Smart Phones for Smart Phone Attitudes Product Attributes Price Good Reception Screen Size Camera Quality Weight Conjunctive: Product Attributes For Conjunctive use a cutoff rating of 4. For Disjunctive use a cutoff rating of 10. Price Good Reception Screen Size Camera Quality Weight Brand Selected= Disjunctive: Product Attributes Price Good Reception Screen Size Importance Rating 35 25 20 10 10 Camera Quality Weight Brand Selected= A 6 8 8 4 6 35 25 20 10 10 Brand Scores B с 8 7 6 5 A 9 2 7 Minimum Rating =4 (on all attributes) Importance Ra 10 6 3 Brand Scores Rating of 10 on ANY attribute Importance Rating 35 25 20 10 10 Brand Scores C A B D 5 6 8 2 4 D D Lexicographic: Select Best Performer for Most Important Attribute

Juestion 4 4. A Samsung video campaign featuring a woman jogging alone at 2AM while wearing her headphone has been criticised as unrealistic and insensitive. The video comes after the death of 23-year-old woman who was killed while out for an afternoon run. Samsung issued an apology, removed the video, and explained the situation on social media. (a) Identify and explain two communication mix tools adopted by Samsung in the case. Discuss the objectives of the identified communication mix. (12) (b) Discuss the possibility of communication barriers which leads to the criticism.

target market for samsung

The Five Product Levels model provides a way to show the different levels of need that customers have for a product. It can be useful in helping organizations understand their customers. From there, they can structure themselves to best serve those needs and wants. In this way, they can differentiate themselves from their competitors. Based on this understanding, please analyze how two major competitors Honda and Toyota different brands creating customer benefits on these different Five Product Levels in Pakistani market?

An _product like Head and Shoulders calls for offering a product virtually unchanged. * Adapted Licensed Invented Extended A shampoo manufacturer is considering entering a developing country. During the screening process of this country it is discovered that purchasing power is very low and many people might not be able to afford their product as it is presently sold in other markets. As a global marketer which of the following is the best course of action? * Evaluate the economic situation in that country and consider if a modified product might turn a reasonable profit Totally ignore this country because residents are poor Examine Industrialized markets instead Generalize that all developing countries such as this country are suffering from difficult economies situations and are not good markets to enter

One way to maintain exclusivity for a brand is to raise its price. That’s what luxury fashion and leather goods maker of Louis Vuitton did. The company does not want the brand to become overexposed and too common, so it raised prices 10 percent and is slowing its expansion in China. The Louis Vuitton brand is the largest contributor to the company’s $13.3 billion revenue from its fashion and leather division, accounting for $8 billion of those sales. It might seem counterintuitive to want to encourage fewer customers to purchase a company’s products, but when price increases, so do the product’s contribution margins, making each sale more profitable. Thus, sales can drop and the company can still maintain the same profitability as before the price hike. If the company’s original contribution margin was 40 percent, calculate the new contribution margin if price is increased 10 percent. Refer to Appendix 2,Marketing by the Numbers, paying attention to endnote 6 on the price change…

- What is blockchain? How might it impact Internet Marketing and pricing of products/services online?  - How do e-marketers use geographic, value segment, and negotiated pricing online?

Covid-19 has disrupted normal work lives and has challenged our economic functionality. Businesses were affected in eclectic ways, and it was important to ensure that the customer experience and engagement was not compromised in such an unprecedented situation. Some insights of how the impact of COVID -19 was handled with the help of CRM.   A. IVR and Mass Mailing: Customer Relationship Management software integration with an IVR application effectively supported both pre and post sales aspects. Mass mailing with the help of Groups from CRM enabled sending newsletters, product and service announcements and marketing messages with ease.   B. Adjusted for relationship marketing - focused on human interactions: During this global crisis, marketing teams showed empathy towards customers. Instead of mass messaging personal connections were created, not because it berlafited the business but because it is what customers needed. Customer segments were created and communicated based on their…

Ansoff matrix about new carbon fiber 3D printing bicycle company ( entered Europe & Asia pacific region during market simulation quarter 1-8)

Please do not give solution in image format thanku Explain the four stages of environmental clearance with specific emphasis on scoping.

Do you notice similarities how products in this particular category are usually promoted? What ways could advertisers “cut through the clutter” when promoting their products in this category?

Case study below: A new multi-media campaign by Discovery Bank launched today brings home a unique concept inbanking and the basis of Discovery Bank – that it is no ordinary bank, it is a shared-value bank.Firoze Bhorat, Chief Marketing Officer at Discovery, says, “Yes, while some services, such as banking,have been around for centuries and inherently still work, the models are outdated and ripe fordisruption. This is our philosophy with all Discovery businesses. Discovery Bank is revolutionisingbanking, essentially creating a new category of banking around shared-value to make a realdifference in our clients’ lives as well as in society; consistent with our core purpose of makingpeople healthier and enhancing and protecting their lives. This new campaign, with numerous connection points to audiences, aims to take shared-valuebanking to consumers in a visually enticing way while it highlights every aspect of how DiscoveryBank shares continual value with clients in meaningful ways.”The…

Nike is luxury brand. It manufactures products that are highly associated with its core products. Substantiate your answer why it would be appropriate to classify Nike as a luxury brand.

Describe the core, actual, and augmented levels of product associated with an automobile. What level does the mobile Wi-Fi system represent? Explain. (AACSB: Written and Oral Communication; Reflective Thinking)

What is the Market positioning vs. product positioning (what product really is vs. consumer perception) and past and current marketing strategies, objectives, and goals of Philippine Airlines.

Find five variables that have helped business-to-consumer (B2C) internet commerce grow, and briefly describe each.

discuss new e-commerce for consumer good company and objectives of the task is to show the ability to follow the steps to build an e-commerce website or mobile app

A new tropical fruit juice product was entering the marketplace. The director of marketing for the company would like to know which advantage should be emphasized in advertisements, and which advertisement is better for sales. Nine cities with similar demographics are chosen, and a different combination of Media and Marketing Strategy is tried. The unit sales of tropical fruit juice for the eight weeks are shown in the two-way table below. Media Marketing Strategy   Convenience Quality Price Television 492, 630, 559, 447, 480, 624, 547, 444 464, 559, 759, 558, 528, 670, 534, 657 678, 628, 591, 633, 684, 761, 691, 549 Social Media 464, 559, 759, 558, 528, 670, 534, 657 710, 650, 705, 653, 577, 837, 629, 799 705, 585, 527, 499, 515, 566, 710, 547 Newspaper 690, 650, 705, 653, 577, 825, 629, 799 577, 616, 708, 486, 480, 652, 585, 538 803, 583, 825, 597, 813, 564, 708, 615   At the 0.05 level of significance,a. is there an interaction between media and marketing strategy?b.…