Milestone One

THEME: Identifying business opportunity by addressing current issues in your community Through market observation and changes in today’s lifestyle preference as well as daily struggles, you are able to identify various business opportunities. You are required to identify a business opportunity by addressing current issues in your community. Evaluate THREE (3) potential business ideas, and select ONLY ONE best idea to be presented in the Business Model Canvas (BMC). This business ideamust be a new and creative solutions that specifically address the identified issue. Develop your business idea through Business Model Canvas (BMC). Your submission must include:1. Business ideas.2. Value proposition. 3. Market and Customer segments.4. Channels.5. Customer relation.6. Key activities7. Key resources.8. Key partners.9. Cost structure.10. Revenue streams and pricing models.

Put yourself in the shoes of the VP for Marketing and develop a marketing plan for the next step for Nitro Snowboards.   Overview: Nitro has been designing, building and distributing snowboards for almost 30 years. Recently through extensive R&D, our engineers have designed a new board that will revolutionize backcountry boarding for years to come. As the VP, you need to analyze and understand how to best market the company’s new innovation and craft a Marketing Plan. As you craft your plan, consider the iconic status of existing snowboards, and the lack of any recent radical innovations in the category, which pose major challenges in securing consumer adoption. If the company continues along the same distribution channels as their other board lines, Nitro potentially lacks the market penetration and sales that is forecasted for this new innovation. You will need to consider a cohesive and innovative plan for all 4 P’s of this product launch. Based on this information, create a…

Launched in Chicago in 2016, Green Think has since expanded its operations worldwide, especially in Asia. It was a passion project by entrepreneur, Danny Park, who wanted to build a company that lays the foundation for young kids to pursue careers in STEM-based occupations (Science, technology, Engineering, Medicine).   Kids use the materials provided by the company to learn a concept code, build a robot from Green Think’s Lego-esque plastic components, and then apply the concept code to the build to make it perform certain functions. The franchise heavily emphasises its commitment to teaching young children the essential skills that will prepare them for an advanced career in the sciences.   Green Think franchises are available for purchase in a number of countries including Malaysia. Total investment is not too high at approximately US$50,000. This includes inventory costs, supplies, and training, which will be assisted by Green Think main office professionals. 1. Define franchise.…

Subject: SBD & Entrepreneurship Q:Take a real life product (Clearly mention product and company name) and discuss its steps in preparing the Marketing Plan from “Defining the Business Situation” up to “Marketing the Progress of Marketing Actions” ?

Kimberly says that shee needs to hold a Code of Ethics workshop for her team. What is a Code of Ethics? Multiple Choice 1. an internal process for promoting ethical and legal behavior 2. an internal incentive program for boosting sales 3. a marketing plan to launch a company into new technologies 4. a point of sale system

Your Task Evaluate how Wanda is currently applying each of the four Ps of marketing to the products Salty Pawz sells. Capture this in your written document so that Wanda can refer back to it as she begins to draft a marketing plan. • Once you have evaluated how Wanda is currently applying the four Ps to the products Salty Pawz sells, identify at least one new way that each of the four Ps could be improved. When making your recommendations, be as specific as possible so that she can execute some of your ideas immediately.

Story:Qualco a retail luxury Furniture Company has recorded its second year of loss in the 12 years it has been in business. Every business desires to sell its product and services to the market with the least expenditure/expenses being generated to do so. Without adequate marketing, a business cannot compete in the marketplace, businesses must know who they are competing against, it will help them to see how the competitors are executing their business and attracting their customers.  Qualco has not changed their marketing model in the 12 years since they began their operations. However, since they entered the market 2 other businesses have opened offering similar products. Qualco's administration Team has hired you an Organizational Learning Guru to guide them through the process of identifying how they should reverse their unprofitable trend. Their next alternative is to shut down their operations. QuestionUsing the Steps to Problem Solving, create an overview of Qualco's situation.…

Craftomanias is facing strong competition in the retail stationery market. ManiCrafts, a new discount craft-store chain, is opening stores in many of Craftomanias’ market areas.  Craftomanias has been a leader in the craft supply marketplace due to the company’s superior customer service provided by a well-trained and compensated retail staff that are experts in crafts. Customers have enjoyed the opportunity to gain advice and ideas from the company’s talented workers over the years, and customers are loyal to the committed staff. However, the new discount chain is drawing away customers by recruiting experienced staff from Craftomanias. Adding experienced staff to the lower prices at ManiCrafts is quickly drawing business away from Craftomanias, and company executives are concerned. The sudden employee attrition at Craftomanias is a top priority for the new Director of Human Resources Elizabeth Groovy (Lizzy). Her initial evaluation of the situation suggests that the company needs to…

Please help.

Choose a present/existing company and answer the following questions: 1.What product/services that you have recently purchased to the company? 2.On the product that you have chosen, do you feel satisfy on your purchase? Yes or No? and your reason. 3.Do you encounter problems with your chosen product? Yes or No? if yes what is it? 4.Where you able to report your complaints to the company? If yes? How did you call their attention? 5.How will the company improve its services/products for their customers?

Put yourself in the shoes of the VP for Marketing and develop a marketing plan for Nitro snowboarding Overview: Nitro has been designing, building and distributing snowboards for almost 30 years. Recently through extensive R&D, our engineers have designed a new board that will revolutionize backcountry boarding for years to come. As the VP, you need to analyze and understand how to best market the company’s new innovation and craft a Marketing Plan. As you craft your plan, consider the iconic status of existing snowboards, and the lack of any recent radical innovations in the category, which pose major challenges in securing consumer adoption. If the company continues along the same distribution channels as their other board lines, Nitro potentially lacks the market penetration and sales that is forecasted for this new innovation. You will need to consider a cohesive and innovative plan for all 4 P’s of this product launch. Based on this information, create a go-to-market strategy…

Differentiate between B2B (business to business), B2C (business to consumer), and C2C (customer to customer) sales and marketing strategies to identify which path is right for your company.

 Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies.  Develop a 1,050-word analysis addressing the following: ·         Describe your organization's mission, vision, and values. ·         Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems.  ·         Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business' success. Discuss how the concepts help align the organization's values with your values. Explain the reasoning leading to these conclusions. ·         Select…

Business: Coffee shop - Focus on how will meet the needs of your target market especially in this time of this COVID-19 pandemic. In your chosen product/service give 3 reasons why you are proposing these products or services. Product/service: COFFEE 3 Reason of choosing the product/service:1.2.3.

SUBJECT PHYSICAL SCIENCE PLEASE ANSWER RIGHT NOW ?

Marketing and the Five Environmental Forces Note: This discussion is associated with the Navigate 2 Scenario  - Episode 2: Patient Engagement The Marketing Director for Bright Road Health care is looking at ways to improve its Personal Health Record.   A Personal Health Record not only engages patients in their own wellness but is a method of retaining loyal patients. In this episode, you will work with Bright Road staff members to gather information about their patient demographics, and then analyze the functionality and utility of the Health Care System’s Personal Health Record, a resource provided to their patients. As part of your research, you will describe the scope of strategic marketing and the impact the five environmental forces have on organizational strategy. Using information from the scenario (highlighting relevant environmental forces), you will make recommendations on how to improve the functionality and utility of the Personal Health Record. Recommendations should be…

The Boston Consulting Group (BCG) growth-market share matrix identifies SBUS and their related products as stars, cash cows, question marks, and dogs. Do you think this is a useful way for organizations to examine their businesses? What are some examples of product lines that fit in each category?

respond to the following as to why this is a good choice for a teleheath company The company I chose that provides mental health services through telehealth is www.NAMI.org  The company provides support and education to those who are affected by mental illnesses and have 600 local affiliates and 49 state organizations. The organization lists 5 values in which assist in the possibility of recovery in which applies to the service of their mission to provide equality and hope to those struggling. There is no fee as the organization accepts donations and has volunteers. NAMI also offers DIY fundraisers and gifts of stock. I believe a benefit to this telehealth service benefits to those that are struggling with a mental illness as they provide help to kids, teens, young adults, and veterans whereas some organizations only focus on one age group. Some potential drawbacks I feel would consist of the patient not being consistent with calling in or not engaging fully as there is no in person…

Form a team and identify several local businesses that would benefit from a CRM strategy. Select one business and outline a plan on how that business would implement a CRM strategy. You may want to visit the company and interview managers about their current initiatives. When you have completed your CRM plan, share it with the class – and the company?

As a General Manager you’ll need to make a decision on attracting business to your hotel, would you choose convention and group business vs, transient, and explain which market segment is more profitable. Describe how you will apply your newly acquired strategic and conceptual marketing principles when analyzing this business decision.

Scenario: You have a small start-up management consulting business in your own local market. Your feasibility analysis indicates that you have several struggling small businesses that are opportunities in your community. At present there are no other consulting businesses with which you would compete. You want to target this market segment to build your consulting business. Discuss what kind of marketing strategy would you use for your consulting business and why? What market segmentation would you use? What would your implementation plan be? You want to inspire your consulting team to implement your marketing strategy. What leadership style and kind of power would you use to influence them? Explain. Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.

250 Words

For the attached two ads for job positions, describe what leadership competencies are mentioned in these ads? If you were on the selection panel, what methods would you use to identify these competencies in job applicants?

Roblox Industry Overview What is the size of the industry? How is the industry segmented? What is the industry's projected growth and profitability? What are the factors affecting growth and profitability? What are the trends in the number of competitors and their size, product innovation, distribution, finances, regulation, and product liability?

Business competition drives organizations to excel by improving customer satisfaction, promoting innovation, and helping identify marketplace advantages. Competition, which occurs between businesses offering similar products or targeting the same audience, can indicate a healthy marketplace. Types of competition include: Direct Competition: Businesses selling the same product to the same audience. Indirect Competition: Different products serving the same need (e.g., fast food vs. buffet restaurants). Replacement Competition: New, innovative products replacing older ones (e.g., mobile phones replacing landlines). Benefits of competition include: Customer Focus: Motivates businesses to better understand and meet customer needs, enhancing product quality and customer satisfaction. Self-Assessment: Encourages evaluation of strengths and weaknesses to refine strategies. Demand Growth: Increases product demand through intensified marketing efforts. Innovation: Drives creative…

Select two guest service innovations that have revolutionized the hospitality industry in the last 20 years. Then, discuss the evolution of each innovation and research at least two companies in the hospitality industry that have implemented each of these innovations to transform their guest service and experience. You may select to research a hotel chain, restaurant, cruise line, lodging facility, or even a casino.  Brief background and description of each innovation and how it was introduced into the hospitality industry. A discussion of the impact of each innovation for the hospitality industry with respect to guest service or experience. Analysis of how the innovation has evolved or grown since its inception and how you predict it will continue to evolve with current trends and technological advances.

Describe the differences between viewing customer relationships as transactional versus having a lifetime value. How does the lifetime value concept change the way that service businesses assess customer relationships?  What are the benefits to the service business of solid customer relationships and customer loyalty?

Read the following article. It discusses the critical marketing difference between features and benefits of a product. https://www.entrepreneurship.org/articles/2007/01/productservice-features-and-benefits 1. In your own words, describe the difference between a feature of a product and the benefit which a customer gets from a product. 2. Considering paint used by a homeowner: 1. Please describe 4 paint features you have found from looking at paint websites. 2. Please describe three benefits which are delivered by one of, or a combination of the features you described.

In three to five paragraphs, explain how Ritz Carlton applies the internal marketing concepts.

Customer relationship management (CRM) software has been a huge driving force for ecommerce businesses for a numberof years now. Discuss any FIVE (5) benefits of CRM for e-commerce businesses such as SmartMove