MKT205_Module_Five_Milestone

PESTEL analysis for France's health supply(COVID-19) market?

Q1) COVID-19 has reshaped consumption habits of a common person; a) Examine these changes in detail. b) Discuss whether the changes in these consumption patterns are permanent or bound to reverse to original when the pandemic is over. explain in details

Do you notice similarities how products in this particular category are usually promoted? What ways could advertisers “cut through the clutter” when promoting their products in this category?

Q5: What do you consider to be the key factors underlying the success of BeeCell’s direct mail campaign?

As a result of Covid-19 pandemic, the use of sanitizers came to be one of the important conditional products for both business and individual customers however producers should maintain their state of production post Covid-19 via encouraging the use of sanitizers to different groups of customers. Based on your own choice, select one of your favorite brand sanitizers to analyze the following while citing examples: 1- The different new trends in segmenting and targeting that the firm marketers may use to increase its production to multiple groups via multiple segmentation and targeting bases  2- Your own creative ideas to use the various techniques of brand placement, retro branding and stealth marketing that the firm brand marketers may use to strengthen the brand positioning  Cite any references you used both in text and at the end of your assessment in Harvard style referencing.

What appropriate product in a sari-sari store can be conceptualized during this covid-19 pandemic?

What is current snapshot of 4ps of MARS incorporated and how has it repositioned itself during the covid pandemic?

1. Identify three (3) consumer trends that have arisen from the COVID-19 Pandemic and describe three (3) marketing opportunities that each trend presents to businesses. 2. Having selected three (3) trends above, suggest two (2) possible methods this information may have been achieved citing one advantage and one disadvantage of both.

Customer relationship management (CRM) How Important is customer relationship management (CRM) to McDonald's? How successfully does McDonald's implement a Customer relationship management (CRM) program? Discuss the McDonald's impact of the Covid-19 pandemic on the B2B and Customer relationship management (CRM) practice.

Explain about mobile car detailing business during covid 19 pandemic.

Solve the case study marketing

1. Identify three (3) consumer trends that have arisen from the COVID-19 Pandemic and describe three (3) marketing opportunities that each trend presents to businesses. 2. Having selected three (3) trends above, suggest two (2) possible methods this information may have been achieved citing one advantage and one disadvantage of both. Please number responses.

What is B2C e-commerce? What are some benefits ofB2C e-commerce for consumers and for marketers?What are the limitations of B2C e-commerce?

. Online Gaming during covid-19 Pandemic – Trend Analysis 1: introduction 2: problem definition

Australia's consumer watch dog has sued Samsung Electronics for allegedly misleading consumers by promoting water-resistant Galaxy smart phone sassuitable to use in swimming pools. 1a) What is the key issue to addressand why is it important? b.)Who is it a problem for?

discuss five (5) roles of Information System in the Covid-19 Pandemic management and Control?

For each of the following sources of market failure:public goods, private goods, merit goods , demerit goods, imperfect information andexternalities. i) Briefly define each ii Outline key characteristics of public goods and private goodsiii) Give TWO example of demerit goods and positive externalities

Explain with appropriate examples at least FIVE (5) marketing management information components essential for organizational sustainability through online marketing activities during Pandemic COVID-19 crisis.

discuss the changing roles of Marketing Managers due to the covid-19 pandemic

Find out to what extent the IMC strategies of Frutika lost its attractiveness during Covid 19 and there is a need to maneuver the IMC strategies in post Covid 19 scenario.

1   How has consumer shopping behaviour changed when considering pre-pandemic consumer behaviour versus pandemic consumer behaviour? -  Needs and motivations. Discuss consumers motivations for shopping in-store versus online.

B. Covid-19 Vaccine – Various brands of Covid-19 vaccines are now available around the Globe. Since national safety is at stake, the selection of which brand to purchase is a matter of group decision-making process. Using the five key roles in the organizational buying center, identify who will be the users, influencers, buyers, deciders, and gatekeepers and explain how each will influence the decision of choosing which brand must be procured.

Clarify B2B electronic commerce and present it graphically. Clarify B2C electronic commerce and present it graphically.

Explain the main idea of mobile car detailing business during covid 19 pandemic.

Q No. 4: A company’s marketing environment consists of the actors and forces outside of marketing that affect marketing management ability to build and maintain successful relationships with target customers. Describe the environmental forces that affect the company’s ability to serve its customers?

The Coca-Cola Company launched Mother Energy Drinks in 2006 into theAustralian market. The launch campaign was professionally executed, andCoca-Cola was able to leverage its distribution channels to get the product intomajor retailers. However, the taste of Mother Energy Drink was subpar andrepeat purchases were very low. Coca-Cola was faced with a decision: toimprove and reposition the product or withdraw it and introduce a new brandand product. The company ultimately decided to reposition the product due toalready high brand awareness. The biggest challenge faced by Coca-Cola wasto persuade consumers to try the product again. The company changed thepackaging, increased the size of the can, and improved the taste of the product.The relaunch of the product featured a new phrase – “New Mother, tastesnothing like the old one.” Ultimately, Coca-Cola was able to successfullyreposition Mother Energy Drinks and the brand today competes with the twoleading energy drinks in the market – V and…

Problem 1: Identify three product or service categories other than books, video, and  music where the “Long Tail” appears to be an important factor online. For each of your examples. point out which of Anderson’s causal factors seem to be important. Problem 2: Brynjolfsson et. al.’s model of consumer surplus provides a quantitative measure of the value of the Long Tail. Outline a method, and the kind of data that you would want, in order to apply this model to one of your examples in part 1. Problem 3: Still using the Brynjolfsson model, are there any scenarios where increasing the online product assortment might actually reduce surplus? The Long Tail, Chris Anderson, (2006),  “Ch. 1:  The Long Tail,â€Â  pp. 15-26.   “Ch. 3:  A Short History of the Long Tail,†pp. 41-51, “Ch. 4:  The Three Forces of…

Discuss the anatomy of market failures in response to the outbreak of Covid-19 pandemic. What are the appropriate policy actions in dealing with Covid-19 related externalities?