MARKETING 411 ASSIGNMENT 2

What three macro-environmental forces could effect the launch on Apples iShirt campaign and how Apple can combat it?

1- Answer the following question:• Choose one of the brands that have been affected and becamemore active during the current world situation with the spreadof Covid 19 pandemic.• Explain how their marketing functions have evolved duringthis health Pandemic?• Reflect on their CSR initiatives.• Consider their digital media activities.• Consider all different marketing concepts covered in CH-5 thatare related to their marketing activities during this Pandemic.

Apple's IPOD: Product Development and Extensions Strategies" what is the problem in this case study

1. Since lighter skin and skin whitening are popular in Thailand, is it wrong for marketers to offer and promote products that encourage this belief and behavior? Explain why or why not. 2. Find other examples of marketers creating controversy by promoting culture-based products that could be viewed as inappropriate by others outside of that culture. A Unilever brand in Thailand ran into some problems with one of its promotion campaigns, the "Citra 3D Brightening Girls Search." Citra Pearly White UV Body Lotion is marketed as a skin-whitening product. Skin whitening is popular in many Asian countries because lighter skin color is associated with higher economic status. However, this belief is not created by marketers. Anthropologists point out that Asian cultures, and Thailand in particular, have long histories of associating darker skin tones with outdoor peasants and field workers and lighter skin tones with higher socio-economic status. Citra s advertising was criticized because…

Q5: What do you consider to be the key factors underlying the success of BeeCell’s direct mail campaign?

In what ways Burger King could have attracted customers? Or it is not a feasible product? Discuss in detail.

Read the case below Mercedes Benz – Repeated, successful social media marketing campaignsMercedes Benz seem to win every time with their social media campaigns. The one that stands out to me was back in 2013 when they created what I still believe to be one of the best Instagram marketing campaigns to date. Mercedes wanted to reach out to the younger audience so they hired five top Instagram photographers to each take the wheel of a new Mercedes CLA. Whoever got the most likes got to keep the car – so they all really worked at it!By the end of the campaign, Mercedes has received:• 87,000,000 organic Instagram impressions• 2,000,000 Instagram likes• 150 new marketing assets (stunning photos)Watch this link : https://youtu.be/BYQL6-3Q8LI The questions are: 1. What lessons can you learn from this? Could you put your followers up for a challenge      and make it into a competition or campaign? 2. Can you do a competition that gets people trying out your product first? 3. Think about your…

Read the case below Mercedes Benz – Repeated, successful social media marketing campaignsMercedes Benz seem to win every time with their social media campaigns. The one that stands out to me was back in 2013 when they created what I still believe to be one of the best Instagram marketing campaigns to date. Mercedes wanted to reach out to the younger audience so they hired five top Instagram photographers to each take the wheel of a new Mercedes CLA. Whoever got the most likes got to keep the car – so they all really worked at it!By the end of the campaign, Mercedes has received:• 87,000,000 organic Instagram impressions• 2,000,000 Instagram likes• 150 new marketing assets (stunning photos)Watch this link : https://youtu.be/BYQL6-3Q8LI The questions are: 1. What lessons can you learn from this? Could you put your followers up for a challenge      and make it into a competition or campaign? (LO2, LO3)2. Can you do a competition that gets people trying out your product first? (LO2, LO3)…

Imagine you are the marketing director for ZARA: a) suggest how you would evaluate the threats posed by online retailers; B) outline and justify the objectives you would set for a digital strategy designed to combat these threats.ZARA, is a Spanish apparel retailer based in Spain.

Image: Professional Sales Team 2022 How does the third image reflect the North American business culture today?

Salvatore Ferragamo, is based in Florence, Italy. It is one of the world’s leading fashion brands. Furruccio, president of the company and chairman of the board noted that ‘emerging markets represent important opportunities for luxury goods such as Salvatore Ferragamo’.   Ferragamo and many other companies in the luxury industry face challenges as consumer habits change. Historically, the luxury shopper was brand loyal, now they are losing sales as many shoppers pursue the ‘next big thing’ via online retail channels. Ferragamo recently introduced a new shoe line called Ferragamo WORLD, that utilizes eco- friendly production process and the CEOFurruccio Ferragamo, vision and focus is to re- introduce the brand to emerging markets, with a combination of style, creativity and innovation with the brand’s quality. appeal in an effort to boost sales. The CEO has contacted you as a team of international Marketing consultants to design a NEW global marketing program that is aligned with his…

Explain the marketing plan and the objectives.   in addition How would you implement an iPhone 13 in a country that doesn't have the market for it ? How can you implement this phone to make it demanding in that country .

Why does Pinterest see Google as one of its biggest rivals? Pinterest prioritises the smartphone platform while creating new features and products. Why is it so?

DoSomething.Org is a “global movement for good” among 6 million young people, transforming their communities across the United States and in 131 countries worldwide. This nonprofit organization constantly holds cause-based campaigns, ranging from receiving over 1 million pairs of donated jeans from teens to clothe homeless youth to cleaning up 3.7 million cigarette butts through its Get the Filter Out initiative. A past campaign, “Don’t Be a Sucker,” addressed the problem of Americans losing $5.8 billion annually and producing 8.7 billion pounds of carbon pollution by leaving unused devices plugged in. The campaign sought to slay those “energy vampires” not in use by having users unplug equipment and post a sticky note next to the outlet to remind others not to let them suck the energy dry. Further research the problem, solution and this campaign and answer the following:Identify what social impact(s) the campaign addressed.What impact measures could the campaign assess?Could a viable…

Building trust in with emerging market consumers using the consumer mind space model.    Explain how you will build trust in your brand (pop tarts) with consumers in the emerging city by using the consumer mind space model as your guideline. In your explanation:  • Identify and describe the five key constructs of the consumer Mindspace model

i want the second question answer please, in any way as you understand

Marketing management is the art and science of choosing target markets and building profitable relationships with them. Select one: True False Marketing myopia can be viewed as a useful practice where companies pay more attention to the specific products a company offers than to the benefits and experiences produced by these products. Select one: True False The societal marketing concept calls on marketers to balance consumer wants and desires, company profits and society interests. Select one: True False

Do you notice similarities how products in this particular category are usually promoted? What ways could advertisers “cut through the clutter” when promoting their products in this category?

Building trust in with emerging market consumers using the consumer mind space model.    Explain how you will build trust in your brand (pop tarts) with consumers in the emerging city by using the consumer mind space model as your guideline. In your explanation:  • Discuss the importance of each of these concepts in terms of entering the brand into an emerging city

Nintendo is known for its innovation and creativity in the gaming console market. The Wii is no exception. In September of 2006 Nintendo launched the Wii, which was a new gaming experience that appealed to a wide audience. The Wii had WiFi capabilities, wireless controllers, blue tooth, and games that require moving your body. For all these reasons, the Wii’s demand was very high when it was first launched. The Wii controller revolutionized gaming. It used motion sensing technology and a pointer to provide a new level of gaming interactivity. The accelerometer and optical sensor system allowed the controller to detect its orientation. These capabilities were harnessed to produce the new and unique highly interactive gaming experience. The controller came in a sleek design that functioned more like a mouse than a traditional controller. To highlight these new capabilities, Nintendo developed the Wii Sports gaming package. The package included five games: baseball, boxing, bowling,…

Nintendo is known for its innovation and creativity in the gaming console market. The Wii is no exception. In September of 2006 Nintendo launched the Wii, which was a new gaming experience that appealed to a wide audience. The Wii had WiFi capabilities, wireless controllers, blue tooth, and games that require moving your body. For all these reasons, the Wii’s demand was very high when it was first launched. The Wii controller revolutionized gaming. It used motion sensing technology and a pointer to provide a new level of gaming interactivity. The accelerometer and optical sensor system allowed the controller to detect its orientation. These capabilities were harnessed to produce the new and unique highly interactive gaming experience. The controller came in a sleek design that functioned more like a mouse than a traditional controller. To highlight these new capabilities, Nintendo developed the Wii Sports gaming package. The package included five games: baseball, boxing, bowling,…

Q3. Facebook is a social media web and mobile application company. It operates a software system designed to enable saving and discovery of information on the World Wide Web. Evaluate whether Facebook marketing tools are effective and safe.

What marketing strategies did Apple use to increase its sales?   I want 3 strategies with explanation

Marketing for a better world (#M4BW) may include efforts by some firms to offer value to underserved market segments. Give examples of two companies that are demonstrating this.

1. Consider yourself a Marketing Manager, how would you go about setting a good marketingstrategy for a Credit Card product through video streaming?2. What are the merits or benefits of sales promotion?3. Describe marketing mix decisions (product, distribution, promotional, pricing) faced bythe marketer and apply the marketing mix decisions to a real-world product or service.4. Given a historical context of marketing, assess the present role of marketing in theFINA2016 Marketing Management and Sales Strategy for Bankers – Course Information. Academic Year 2022/2023,Semester 1THE UNIVERSITY OF THE WEST INDIES OPEN CAMPUS Page 25 of 39Financial Services organizations and predict how marketing might "look" in the future.5. Identify specific marketing strategies utilized and develop criteria by which to analyzethose strategies.