USING SITUATIONAL CRISES COMMUNICATION THEORY (SCCT) :
A mechanism of communication crises laying emphasis on United Airlines in a comparable situation. When there are crises, organizations usually loses its reputation due to backlash from negative stakeholders which usually turn into destructions worse than what created the crises situation originally. When stakeholders’ faults managers of the organizations for a human accident related crises, management must embrace a suitable communication strategy in order to stop or reduce the reputational damage. Coombs’s SCCT gives managers resources to find out the type of crises and the appropriate communication method to protect organizational reputation. Situational Crises Communication Theory initially
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To explore the above theory, a case study of a crisis that United Airlines experienced in April 9, 2017 that led to the company’s stock decreasing by 4% and also facing international reputational damage is employed in this paper. This crisis afflicted and included a large number of stakeholders such as customers, employees and the government. The stakeholder’s perception and answer to the crises were reviewed by a number of articles by publication houses in and out of the United States of America such as Cable News Network (CNN), British Broadcasting Corporation (BBC), PRNews and others. Further, communication strategies that United Airlines used in response to the crises were evaluated through the company press releases and report in the media, using the study of SCCT and relating United Airlines action to directions from …show more content…
The chosen case is the crises that United Airlines faced in April 9, 2017 when a passenger was violently dragged of the plane by an employee of the airline and needed treatment at the hospital. This particular crises is selected because it happened recently, and because it makes up some of the complexity standard or norm profiled in the theoretical framework. A lot of stakeholders were involved in and afflicted by the United Airline crises. The crises had an implication on the Aviation industry in general because of an extended concentration on flight safety. The event was characterized by live videos posted on social media and made accessible and available for everyone who wished to watch the incident as it happened, it was again characterized by unhealthy information concerning an established interpretation of the cause of the crisis. This uncertainty worsened the backlash of united on social media, radio stations and television channels with stakeholders expressing their confusion and anger. The complexity of the United Airline crisis has led to the media focusing on the organizations from April 9, 2017, the media and the government still is paying close attention to the
The objective of this case is to understand the importance of crisis management. This case is intended to make the reader consider not only financial implications at the time of the event but the effects on the long term strategies of the organization. Also, the case urges participants to think about the consequences not only on the customer but on those within the organization as well.
Research indicates that many organizations all over the world will be confronted because of critical events, which are likely to compromise the reputation of the organization (Nudell & Antokol, 2001). Due to this fact, planning on how to overcome its critical event in the face of
Each member should only communicate approved messages. The primary group of participants that should be informed about the crisis are internal stakeholders, such as students, faculty, staff, and trustees. Secondary groups would include parents, alumni, elected officials, and the media. The following lists these groups in notification priority and the specific person responsible for crisis communication:
A company’s communication strategies during a time of crises play a vital role in maintaining its reputation. Failing to communicate
Zaremba (2010) points out that “crisis is any unanticipated event, incident, situation, or development that has the potential to damage or destroy your organization’s reputation”. (P.234) This definition indicates two attributes of crisis: unexpectedness and destructiveness, so effective communication is crucial to manage a crisis. The Nuance Group, a successful management consulting company, with a reputation of experienced and highly educated consultants, was facing the crisis brought by its great “reputation”. As a consultancy, it’s their profession to market themselves. A glossy brochure with specific introduction of consultants’ information, which is the highlight of the company’s reputation, is a fabulous method to market
A company always needs to issue information to another organization or a group of people it is imperative the company knows their audience. When information regarding a accident or disaster, it's important for the company know their audience. For instance, the San Esteban Mining Company needed to know how to respond to each of the audience (families, employees, and the stakeholders) in the case of the Chilean copper mine in South America. It was on Thursday, August 5, 2010, a shaft collapsed in the Chilean copper mine trapping 33 miners 2,300 feet below ground. Immediately a rescue
The individuals or groups that will be communicating inside and outside the organization during this crisis situation
The main issues that Gupta’s focus should be on in regards to short term are the allegations from Center for Science and Environment (CSE) that threatens to tarnish the image of the company’s brand, and the survey result of the its consumers. Crisis is inescapable. When it does occur, for the most part, ones’ wish is for it to go away as fast as possible. While it is an uncomfortable dilemma; nonetheless one ought to have a plan in place to reconcile the issue. In this case study Gupta, president and CEO of Coca Cola India found himself in a crisis that could either conquer his company’s animation or redeem its success as the lead in India. According to Dolewski, the element of surprise should be incorporated into the role of managers due to the variation in the amount of a disaster warning. Bearing in mind Gupta had tactics in place in to dealing with desolations that results from crises, it will at least allow company managers to start from a resilient situation. The gift to identify short-term issues in crisis is an accomplishment but having a solution is an entirely different scenario.
“A crisis occurs when a stressful life event overwhelms an individual’s ability to cope effectively in the face of a perceived challenge or threat” (Arnold & Boggs, 2011, pg. 415). When people are in a crisis situation they tend to forget their normal coping measures. When people train on crisis situations, they tend to perform better during a crisis event. “A favorable outcome depends on the person’s interpretation of the crisis, perception of coping ability, resources, and level of social support” (Arnold & Boggs, 2011, pg. 416).
The airline industry is interpreted as being very unstable due to the immediate reaction to tragedies. The airline industry was affected following the September 11th tragedy and it affected other industries indirectly. The airline industry plays a key role in
In this paper, I present two riveting case scenarios containing the unadulterated recollection of my direct personal experiences in crisis management. Both cases provide authoritative details of life threatening events and the quick response by key individuals with direct corporate responsibility for managing the pre-crisis, in-crisis and post-crisis events. Crisis management is a highly complex field. Therefore, a plausible approach to managing crises would require simplifying the functional relationship of key variables. The main advantage to derive from a better understanding of the correlation among key variables would be increased individual and institutional knowledge. I also
Crisis communication is the most important aspect of external and internal organization communication. This type of communication ranges from image restoration campaigns to employee turnover. In the articles that I have analyzed, I discovered many examples of crisis communications and its importance. I will discuss the Bridgestone-Firestone Corporation's image restoration campaign and explain Benoit's theory of image restoration. Also, I will discuss how crisis communications fits into public relations models. Two examples for discussion will be how supervisors should convey bad-news to their employees, and group communication within employee turnover. My last example for this discussion will be Bill Clinton's image repair discourse.
What is a crisis management? It is an unexpected crisis that happens on the company that will affect the trust and loyalty of the stakeholder. It can be extremely costly because it will affect the company reputation and brand. For example like financial failure from poor business management, workplace violence, fires, cybercrime, computer viruses, product tampering or union strikes and other external issue like damaged economy that causes from London bombings, terrorists attacks on 11 September and others. The SHRM 2005 report indicates that only 56% organizations created or revised their disaster preparedness plans but 45% did not after the terrorist attacked on
According to Lillibridge and Klukken (1978), crisis is an event or situation that cause " 地n upset in equilibrium at the failure of one's traditional problem-solving approach which results in disorganization, hopelessness, sadness, confusion, and panic" (62). In the face of crisis, there is an urgent need to swing to action and communication is the only vehicle that can convey this message to everyone concerned. When crisis occur, communication challenges becomes worsened because the
The company eBay Inc. is an American multinational Internet consumer-to-consumer corporation. Founded in 1995 by Pierre Omidyar in San Jose, California, it is now a multi-billion dollar business with operations localized in over thirty countries including China and India. It’s main enterprise is eBay.com, an online auction and shopping website that allows people and businesses to buy and sell a broad variety of goods and services internationally. Millions of collectibles, décor, appliances, computers, furnishings, equipment, domain names, vehicles, services, intangibles and other miscellaneous items are listed, bought, or sold daily on eBay. Anything can be auctioned on the site as long as it is not illegal and does not violate the eBay’s Prohibited and Restricted Items policy.