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How is family branding and country origin effect applied in promotional activities? Discuss this in relation to learning theories.
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- Learning occurs not only in the classroom. Discuss how learning theories are applied in promotional activities. Hint: Family Branding and Country of Orignin effect.Select any local pakistani brand of your choice (except shan company) Assess the advertisements of the brand to identify the following: What factors of perception the brand Is implying to break clutter and gain attention? What type of learning theory is the brand using and how is it promoting memory retrieval with respect to the brand? How is the brand motivating the customer? (use theories to strengthen your answer) Describe the brand's personality using the brand personality theory. Describe the message appeal being used in the advertisement and How?Select any local/international brand of your choice Assess the advertisements of the brand to identify the following: What factors of perception the brand Is implying to break clutter and gain attention? What type of learning theory is the brand using and how is it promoting memory retrieval with respect to the brand? How is the brand motivating the customer? (use theories to strengthen your answer) Describe the brand's personality using the brand personality theory. Describe the message appeal being used in the advertisement and How?
- Select any local pakistani brand of your choice Assess the advertisements of the brand to identify the following: What factors of perception the brand Is implying to break clutter and gain attention? What type of learning theory is the brand using and how is it promoting memory retrieval with respect to the brand? How is the brand motivating the customer? (use theories to strengthen your answer) Describe the brand's personality using the brand personality theory. Describe the message appeal being used in the advertisement and How?What is behavioral learning? What is cognitive learning?Identify the brands exiting marketing strategy and its alignment with company’s mission and vision. 4 Ps’ of Marketing (Price, Product, Place and Promotion) Segmenting, Targeting and Positioning Decision Making Consumer Decision Making and its stages Involvement Identification and explanation of customer perceptions towards the brand through sensation (sensory stimuli and receptors). Use of questionnaire is recommended to identify customer perceptions. Also include self-concept and brand personality. Which learning theories have been used by the brand and how? Elaborate the aspects of cultural influencing brand image and decision making.
- Identify the brands exiting marketing strategy and its alignment with company’s mission and vision. 4 Ps’ of Marketing (Price, Product, Place and Promotion) Segmenting, Targeting and Positioning Decision Making Consumer Decision Making and its stages Involvement Identification and explanation of customer perceptions towards the brand through sensation (sensory stimuli and receptors). Use of questionnaire is recommended to identify customer perceptions. Also include self-concept and brand personality. Which learning theories have been used by the brand and how? Elaborate the aspects of cultural influencing brand image and decision making. Current marketing strategies (advertising, product design, price, packaging, place, logo, etc.) Recommended strategies based on your consumer behavior course and analysis of the gap found in existing strategies. Explain your developed ad based on your knowledge of consumer behavior and link it with your recommendations.1. Choose a Training Program/Skill that you're interested in - example: Coffee Making, Driving, Cadet Pilot Program, Cabin Crew Training, Graphic Design 2. Create a Brand and Tagline for your training program 3. Market it to the target audience - state Training Objectives and Topics 4. Present to the class next meetingWhat specific indicators would you look for as evidence of student learning to determine how deeply and well they understand the targeted concept?
- Describe low-involvement learning. How does itdiffer from high-involvement learning?Chapter 9 discusses strength of learning. Ford ishoping that Millennials learn that Ford is focused ontheir needs and wants. So far, it appears to be working. Strength of learning is enhanced by the followingsix factors. Evaluate Ford’s marketing to Millennialson these factors.a. Importanceb. Message involvementc. Moodd. Reinforcemente. Repetitionf. Dual codingWhat is then promotional tool used in the image here? Motivate answer