Please get back to me soon. The framework POES describes the types of communications channels used for Content Marketing. If a manufacturer'sadvertising is discussed during a new broadcast by a major television channel, then that news broadcast would representwhich element in the POES framework?O A. Paid.B. Earned.O C. Owned.O D. Shared.

Paid media is the use of paid advertising channels to drive traffic and the brand's overall message…

Answered: The framework POES describes the types…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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