EBK MARKETING
13th Edition
ISBN: 8220102019867
Author: Kotler
Publisher: YUZU
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Chapter 1, Problem 2BLC
Summary Introduction
To discuss: The way how J Airways manages its relationship with customers and their management strategy.
Introduction:
Customer relationship management is the one of the most important concepts of marketing in recent trends. It builds a smooth relationship with the customers by way of delivering the customer satisfaction and values.
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