MARKETING: REAL PEOPLE...ACCESS >CUSTOM
10th Edition
ISBN: 9780136539940
Author: Solomon
Publisher: PEARSON C
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Chapter 1, Problem 36C
Summary Introduction
To explain: Value proposition that can be used for flavored diet coke.
Introduction: Value proposition means the value that the company promises to give to its customers if they buy their product. Value proposition helps to build trust in the company’s product or services that they provide after or during the purchase of the product.
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