MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 1, Problem 4MA
Summary Introduction
To discuss: Whether an advertisement in fact is a marketing.
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One of your friends was recently watching TV and saw an advertisementthat she liked. She said, “Wow, that was great marketing!” Was the ad,in fact, marketing?
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- If you were a small business owner and you had the financial ability to hire a marketing director, would you pick someone from a large firm to run your marketing? Why, or why not?arrow_forwardYou have just begun working as a consultant for an influential drinks producer. Boosting the company's online visibility should be discussed and included in your entire marketing plan. Before releasing a website to the public, be sure it has been rigorously tested.arrow_forwardHow can the promotional mix turn into strategy? Explain your answer.arrow_forward
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