MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 1, Problem 5MA
Summary Introduction

To discuss: The way Person K creates the value for its customers using 4Ps of principles of marketing.

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What is a bakery's online value proposition?
In our own words write a clear Online Value Proposition for Zara.
Explain what is meant by the online value proposition, and give two examples of the value proposition for websites with which you are familiar. Discuss.
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