MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Author: Grewal
Publisher: MCG
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Chapter 1, Problem 7MA
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To discuss: The argument of Person X on his other colleague’s statement
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Assume you are in an organization that is experiencing difficulty competing with others within a particular industry as a result of the entry of several new competitors into the market. You have been tasked by the organization's leadership with developing a creative marketing solution. Utilize deductive arguments to support the proposed solution. The response should include one of the following:
hypothetical syllogism,
categorical syllogism,
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You work for a consumer goods business and have just unveiled a new product, Despite the fact that all of the employees are excited about its potential, the product is receiving negative feedback from consumers after just a few months on the market. “We’ve had this product three months and it’s not moving, so we’re going to yank it from the shops!” said a big wholesaler serving over 500 supermarkets, according to one of your salespeople. (all answers must have a minimum of 50 words.)
What possible factors may be contributing to this situation?
How do you respond to this situation?
What do you tell your salespeople?
Prepare a list of things you will discuss in a meeting with your salespeople to deal with the issue.
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